Abstraction and fluid forms, the dexterous interplay of pristine whites with the sharpest shades in the pantone and a form that defies convention, Siddhant Agarwal seems to be the ‘new kid on the block’, calling his label a ‘pret to couture’ collection that is first and foremost sustainable.
A student of London College of Fashion, this young design professional is an artist of abstraction who found himself drawn to painting even as a child. “My parents tell me that I painted with a sense of sharpness that they were honestly quite proud of. I was this quiet soul, always painting, always creating doodles.” And hence when, as a teenager he turned towards creating fashion illustration he was happily packed off to London. “Unlike the generation before us, we were encouraged to take up aesthetic profession by our family.”
The exposure to design and its global practices got this young lad charged enough to follow the chosen path of fashion. A string of internships at Mary Katranzou, Roksanda and Gaurav Gupta equipped him to form his own design language which according to him, “Interlaces multi-dimensional aspects with tailoring. It is structured yet fluid, minimal yet maximal, modern yet traditional, layered yet effortless.”
In this world where there are labels and more labels, where designers mushroom all over, and couture is available at the drop of a hat, what makes Siddhant unique is that he has a distinct design story to share. One that reminds you of maestros of fluid form like Karim Raashid. Interestingly, he creates looks and not just clothes allowing his design to flow from clothes to accessories. “Nothing inspires me more that real life, the experiences that make us who we are.”
Siddhant Agarwal the label, born just two years ago, speaks a fearless language. The bold combination of sharp cuts in fluid fabrics, multiple textures, appliqueing, it is always using innovative techniques. It challenges its own concepts and theories and pushes in hope to develop extraordinary styles. The brand believes that being creative is very essential to discover oneself and leaves no stone unturned to explore more each time. It is designing a timeless, elegant, effortless lifestyle with an entirely individualistic view.
Add to that the promise of sustainable design and you sure have a protégé in the making. Shares Siddhant, “We work towards greater ecological integrity and social justice. Every day we try to inculcate practices that help us reduce wastage and reuse it. We don’t let anything go to waste and try to reuse them creatively whether its pattern paper or fabric waste. My vision is to become 100% sustainable brand and we are working towards it every day.” Kudos to that.