When CHAT GPT was introduced, it caused chaos and celebration. Chaos for the entire content-based community, and celebration for companies, who have always been burdened with reducing hiring costs. However, the starlight of GPT eventually started shrinking, as improved competitive products launched, and the internet economy started circulating its obvious loopholes.
What was meant to DERAIL the creator economy, became a movement for it.
Though limited, amongst the other controversial debates that CHAT GPT triggered, one good thing definitely came out of it, and that was GENERATIVE AI. After GPT got a much-needed reality check, the AI-based tech community prospered and evolved on the grave of GPT mistakes.
Companies like Google, Microsoft, LinkedIn, and more joined the Generative AI revolution.
Other than joining the bandwagon of fame, and trend, the internet companies, launched GPT nemesis that could actually offer “real-time” solutions than just become a matter of speculation. Although, these AI tools like BARD, are still in their “learning phase”, the era of AI tools is now uneventful.
LinkedIn, being the ONLY company, that has 90% of its traffic generated through organic content, decided to optimize the platform’s offerings through AI. These tools are predicted to revolutionize the way people on LinkedIn, network, use creator tools, and sync in more with its search algorithm.
Since the tool’s launch mid-year, LinkedIn reported that users who have leveraged similar AI tools have seen their networks grow by an astounding 60%.
Here’s how it works--The AI tool works by personalizing your LinkedIn experience. Your profile, your interactions, the language you use – it all contributes to the tool’s understanding of your professional aspirations. It then provides suggestions to enhance and align your content strategy with your goals, improving your visibility among potential connections.
Hitchhiking on Algorithm– The wonders of LinkedIn’s AI just doesn’t stop here. It is also built to predict industry trends, giving you a significant edge over competitors and keeping you ahead in your field. It’s essentially your round-the-clock personal branding coach.
Personalized Outreach- Roughly 75% of decision-makers, and head hunters, scour LinkedIn for talent, enabling thought-leadership, and expanding their networks. Custom outreach, and more personalized INmails, through LinkedIn’s AI, essentially gives everyone an edge by 60% to better achieve their LinkedIn goals.
Although the features are more than one can ask for, the better question is – are we prepared to unlock its full potential?
If you are a Founder, or a Decision Maker or Headhunter, here are the top 5 ways through which you can monetize your profile through these new LinkedIn AI features–
Better audience segmentation: Define it not just by demographics, but by psychographics. The right message to the right person at the right time is the key. Through LinkedIn’s AI, headhunters can divide their audiences in a much more precise manner as compared to earlier. Even for entrepreneurs, or independent working consultants, networking through cold outreach, can become 50% more efficient.
Focusing more on getting engagement: Personal interactions build trust. Use the AI to understand the hot topics, and the burning issues of your audience, and engage with them. Post with a strategy in mind, rather than just cross-posting. Be clear in your messaging and optimize further on the basis of results.
Community Building: LinkedIn exists because of its organic content. Practice, Preach, and Build on the same. Share your experiences, success stories, and opinions. Slowly, and gradually LinkedIn’s AI-based algorithm will start delivering you the reach you want. This will also help in reducing hiring costs, community building, and automating inbound leads.
Understand, that LinkedIn, is a gentle whisperer of your strengths into the right ears. A tool that doesn’t merely push a message, but carves out a path for it.
Ms. Shruti Kaushik is an author, Startup Evangelist, and Entrepreneur.
