Ghazal Alagh, co-founder of Mamaearth, recently shared an insightful strategy she employs during strategic meetings at Honasa Consumer Ltd., her company co-founded with her husband Varun Alagh. Taking inspiration from Jeff Bezos, she revealed that they keep an empty chair at every strategic meeting, symbolically representing the consumer. This technique, learned from Bezos, aims to ensure that consumer perspectives are integral to their decision-making process.
In a LinkedIn post, Ghazal emphasized their commitment to becoming one of the market’s most consumer-conscious companies. The approach has resonated well, garnering over 2,200 reactions and prompting comments appreciating the innovative method akin to Amazon’s practices.
Mamaearth, known for its “toxin-free” skincare, haircare, and baby care products, has rapidly grown since its founding in 2016. Recently valued at $1.2 billion after raising $52 million from Sequoia Capital, the company underlines its success in the direct-to-consumer space in India. Ghazal Alagh’s leadership and innovative strategies continue to drive Mamaearth’s growth and consumer-centric ethos.
