When you’re selling products online, you know that your shipping options play a major role in your business model, and how your customer will see and experience your business.
While it might seem like a simple thing to handle, selecting the right courier company to partner with can have a lasting impact on your sales, brand image, and your customer’s overall experience of your business – which will directly impact future growth and success.
When your shipping is top-notch, they’ll keep coming back for more – and here’s why.
Builds Trust and Makes the Customer Feel Secure
Believe it or not, in 2023, there are still people who feel sceptical and hesitant about ordering products online. When shopping for goods, people might not want to wait and anticipate issues with delivery, feel nervous about sharing their address, or even worry about receiving damaged goods.
This is why partnering with a trustworthy and reliable local company like Texas Couriers or a similar business in your area will offer both you and your customers peace of mind when it comes to their goods being delivered safely and on time, and prove that with you, they don’t need to worry.
Makes Checkout Quicker and Easier
When you have a simple, easy, and reliable checkout and delivery setup on your e-commerce website, it removes obstacles and roadblocks that might prevent your customer from pressing “check out.”
Make sure that you’re up front about delivery costs and other relevant shipping details (such as shipping options and an estimated delivery date) on the checkout page, and that the process is quick, easy and simple. When it takes only a few simple clicks for a customer to get the relevant info and place an order, they’re far more likely to go through with it.
Makes the Sale More Enticing
You can also use shipping to make placing an order more enticing, and make the customer feel like there’s something extra in it for them. Not only will this boost their experience, but it will bury your business in their mind and keep them coming back for more deals.
Think of offering options like free delivery when customers spend over a certain amount – this will encourage them to spend more and also make them feel like they’re benefitting from shopping through your business. You could also give away “free shipping” vouchers to customers after their first purchase, or similar promotions.
Sets You Apart From the Competition
Finally, remember that offering outstanding service when it comes to your shipping will set your apart from your competitors. Many customers are hesitant about online shopping due to bad experiences they’ve had in the past – prove to them that they won’t experience the same with your company.
Offer options like overnight or next-day delivery, allow customers to pick their delivery dates and times, allow the option between drop-off and pick-up at a specified location, and make the experience simple and convenient for them as possible.