Sagar Chandola, a renowned Brand Crossover Expert leveraging Metaverse and Neuromarketing like newage mediums for two decades, took to writing during the lockdown. Referred to in corporate circles as ‘Ben10 The Game changer’, Sagar is an industry honcho with global deals under his belt with some of the biggest Fortune 500 companies in the world. All of 35, he has already built a holiday home in the celebrity hotspot of Andalusia in Spain.
Going by his Pen name SIGAR, he has authored 6 books during this short span of time, the journey of which began during Covid. Free-flowing euphemism filled thrillers, is how SIGAR describes his works, encompassing autobiographical diaries, mythological thrillers, Eros poetry and new-age immersive branding theories.
His latest book, named, “1008+ THE REVENGE OF THE SUN” is a mythological thriller, a fiction which traces the origin of human races and tries to connect the missing links. It is said that history repeats itself. But there are some deviations that you have to make sense of too. As the finale to his other books, the COVIDiaries of SIGAR and 100+ Tales behind the mask (listed as India’s first Million USD NFT), this book seeks to take a socio-cultural anthropological view of how the various lineages of mankind came into existence.
“In 2022, while COVID19 variants grew into nuclear simulations, watching reruns of so-called mythological serials of Mahabharata and Ramayana, made me ponder. As a marketing and branding professional, mixing fiction, nonfiction and peppering it with prose and praise is a daily routine. Similar omnichannel mindset could well be behind the writers of many great epics?”, says Sagar.
There are many so called mythologies and mythological books all around the world. However, none of them strike a cord and provide such beyond the obvious answers than certain texts like the Ramayan and Mahabharat. Chronologically events of Greek ‘mythology’ fit perfectly with those post these great epics, in a bizarre manner.
The Origins – Race and Time, seeks to explore why although the human species is one, but still different in look, feel, anatomical differences, smell and even thinness of corneas.
Why these fundamental differences exist in the first place, is the endeavour of the exploration of 1008+; seeking to lay one of the fundamental pillars of authentic intelligence.
A mythological thriller being called the Sequel to none other than the Bhagvad Gita itself.
The book is being published by HSRA Publishing and is available at Amazon for Rs.299.