NEW DELHI: Pretty Bollywood actress Alia Bhatt, who will soon be seen in S Rajamouli’s magnum opus ‘RRR’, is now giving back to the community through a new initiative. She launched Ed-a-Mamma, a conscious clothing brand for kids, a while back and has now kicked off a ‘Buy1Give1’ initiative, which will provide basic clothing for underprivileged children. For this initiative, every purchase made on their website will be matched with a garment donated by Ed-a-Mamma for a child in need. Ed-a-Mamma has partnered with Goonj – a renowned NGO working across India that focuses on clothing as a basic, yet unaddressed need. Alia Bhatt said, “With Ed-a-Mamma, I set out to create a world that nurtures in children, a love of nature. Knowing full well that they will look after what they love. The Buy1Get1 initiative will be used to gift garments to children in need and we hope to make kids understand the joy of sharing with people who are less fortunate.”So while the actress’ career is flying high and she is busy with numerous films, Alia has not forgotten those in need.

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