If you’ve just caught wind of a child saying the term “six-seven” and felt utterly in the dark, then you are not alone. It is not an arithmetic issue, not a sporting score, and certainly not what you would assume.
It’s actually Gen Alpha’s latest craze, and Dictionary.com just announced “67” as its 2025 Word of the Year. Yes, correctly read that. Not sixty-seven, but six-seven.
The news fell on October 29 and immediately sent the Internet abuzz. The term, or more specifically, the digit, has spread like wildfire across TikTok, memes, and school campuses. But what does it stand for? Well, that is more intriguing to find out.
A Word That Means ‘Meh’ or ‘So-So’
As per Dictionary.com, 67 first emerged with the release of a song titled Doot Doot (67) by musician Skrilla. Thereafter, the term went into full viral mode.
Footage of basketball players and one very charismatic kid, now referred to as the 67 Kid, made the number go viral.
Soon, teachers were sharing on Reddit and X (previously Twitter) that they were wondering how to get their students to quit saying six-seven, all day long.
But despite many explainer videos, nobody could provide its real definition. A press release by the website stated, “Within weeks, teachers were sharing online hints on how to get their kids to quit repeating 67 all day long.”
Why Gen Alpha Adores 67?
Dictionary.com has it as something that can be “so-so,” “meh,” or “maybe this, maybe that.” But in fact, 67 is a vibe, not a meaning, and that’s precisely the reason why Gen Alpha adores it.
“The most distinctive characteristic of 67 is that it can’t be defined,” the website’s statement says. “It’s meaningless, everywhere, and senseless.”
The press release went on, “67 illustrates how quickly a new word can shoot around the globe as a new generation enters into the conversation.”
67 is a generation that has mastered irony, where words do not require explanatory power to bind individuals.
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The Other Contenders
This year’s shortlist was creativity all the way. Terms such as “aura farming,” “broligarchy,” “tradwife,” “tariff,” and “overtourism” were chosen. But another real winner?
The explosive emoji is also written as TNT. It exploded after Taylor Swift and Travis Kelce got engaged, symbolizing their explosive love affair. But nothing really encapsulated the surreal nature of the internet like 67.
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