Starbucks has introduced a new code of conduct aimed at improving the overall atmosphere in its stores, effective from January 27. The new policy will restrict access to cafes, patios, and restrooms to paying customers, reversing a 2018 policy that allowed anyone to use the facilities. The company hopes this will create a more welcoming environment for all customers, particularly those who wish to sit, relax, or use the restroom during their visit.
A Move to Make Locations More Hospitable
Starbucks believes that the new code is a necessary step toward ensuring its stores are inviting to paying customers. “Most retailers already have such policies in place,” said Jaci Anderson, a Starbucks spokesperson. The company has emphasised that this initiative is part of its ongoing effort to enhance the customer experience.
What Does the New Policy Entail?
Under the new rules, disruptive behaviour and panhandling will not be tolerated in Starbucks locations. Baristas will be trained to enforce these guidelines and can ask customers to leave if they do not comply. Additionally, workers will have the authority to call law enforcement for support if needed. However, the company clarified that customers are still welcome to use restrooms or connect to Wi-Fi before making a purchase.
Background on the Change
This policy update is a reversal of Starbucks’ 2018 stance, which allowed anyone, regardless of purchase, to use the facilities. The 2018 policy came in response to an incident in Philadelphia where two black men were arrested for sitting in a Starbucks without placing an order. The incident led to nationwide protests and prompted the company to reassess its approach to customer access.
The new rules are intended to strike a balance between welcoming customers and maintaining a peaceful, respectful environment for everyone in the café.
