As India ushered in the new year, Blinkit, a popular instant delivery platform, observed an interesting surge in sales of unique party supplies. From snacks and drinks to unusual items, Blinkit’s statistics revealed the surprising purchases that made up the celebration.
Record-Breaking Condom Sales: Over One Lakh Packs Sold
On New Year’s Eve, Blinkit’s CEO, Albinder Dhindsa, shared intriguing insights into the purchases made by customers. By 10 PM, the app had sold over 1.22 lakh packs of condoms, marking a record for the platform. This revelation quickly went viral on social media, with over 800,000 users viewing the post. The trend sparked curiosity, and Dhindsa even revealed that the most popular flavour was chocolate, followed closely by strawberry.
Just some of the milestones we hit on Blinkit today 👇
– highest ever orders in a day
– highest OPM (orders per minute)
– highest OPH (orders per hour)
– highest total tips given to delivery partners in a day
– most chips sold in a day
– most grapes sold in a day 😅Thank you…
— Albinder Dhindsa (@albinder) December 31, 2024
Snacks, Ice Cubes, and Party Essentials
In addition to the condom sales, Blinkit recorded impressive numbers for more traditional party items. A staggering 2,34,512 packets of Aloo Bhujia, 45,531 cans of tonic water, and 6,834 packets of ice cubes were sold before the clock struck midnight. The app also reported sales of 1,003 lipsticks and 762 lighters, reflecting the varied needs of those celebrating the occasion.’
https://t.co/ookPgwMqg3 pic.twitter.com/oUViC73eGS
— Albinder Dhindsa (@albinder) December 31, 2024
A Party for Every Occasion
The numbers revealed by Blinkit’s CEO offered a fascinating glimpse into how people across India celebrated New Year’s Eve. While snacks and drinks were a given, it was the unexpected rise in purchases like condoms and party supplies that truly captured attention. It seems that Blinkit helped facilitate more than just a typical party, with some looking to make their New Year’s Eve a little more memorable.
Blinkit Hits Milestones as 2025 Begins
The platform’s sales data also highlighted key milestones, with customers turning to Blinkit for instant access to party essentials and surprises. As the new year began, it was clear that Blinkit had become a go-to platform for the modern-day party host.
