Kai Trump, 18-year-old Donald Trump’s granddaughter, makes five times as much money as the US President, and lots of people are left wondering how its that possible?
Social Media Empire and Earnings Breakdown
With a social media following of more than six million, Kai earns an estimated $2.5 million annually from “modeling contracts, social media sponsorships, and brand endorsement deals”, in addition to her $16 million trust fund, which was created by her relatives and managed by JPMorgan. She has approximately 3.2 million followers on TikTok, 1.8 million on Instagram, and 1.17 million on YouTube.
Trump gets $400,000 every year as president.
Net Worth: Kai vs. Barron
Kai Trump’s net worth is reported to be approximately $21 million in 2025. Trump scion Barron’s net worth, on the other hand, could be between $76 million and $80 million, as reported by National World.
Additionally, Kai has previously signed with Accelerator Active Energy, Leaf Trading Cards, and TaylorMade Golf prior to entering the University of Miami in the fall to begin golfing for the university.
Trump’s granddaughter boasts minimum name, image, and likeness (NIL) valuation of $1.2 million, according to On3.
NIL Rankings Among Female Athletes
As reported by Sports Illustrated, that is one of the highest-paid female student-athletes in NIL dollars, joined by basketball player Flau’jae Johnson (NIL value of $1.5 million) and gymnast Livvy Dunne (NIL value of $4.1 million) of Louisiana State University.
Collegiate athletes can gain revenue from partnerships, ads, endorsements, and other options that center on their personal brand rather than their athletic talent with NIL deals.
Her latest NIL collaboration is with the sugar-free energy drink Accelerator Active Energy, which also partnered with Dunne.
A Peek Into Kai Trump’s Digital Presence
Trump Jr’s daughter Kai employs her social media presence to provide followers with a glimpse into her golf escapades and the political environment in Washington, D.C.
Though familiar to Trump enthusiasts, Kai’s profile as a public figure skyrocketed last year after she gave a speech at the Republican National Convention.
The future member of the Hurricanes in the 2026 signing class has verbally pledged to play college golf at the University of Miami after high school graduation in 2026.