Social media has become a breeding ground for culinary creativity, with people constantly trying out innovative, and sometimes unconventional, cooking methods. A recent viral video has taken this trend to new heights—literally—by featuring a vlogger making bread dough aboard an airplane.
The video, which has been widely shared on Instagram, shows the vlogger preparing sourdough bread dough mid-flight on her way to Spain. The clip starts with the text, “Making Sourdough Bread on my flight to Spain,” followed by the vlogger explaining her motivation: “I want to surprise my sister with a fresh loaf of bread.” She proceeds to mix flour, water, starter, and salt in a large container, kneading the dough and letting it rest, all while thousands of feet above sea level. The video ends with the words, “Sleep during bulk fermentation.”
View this post on Instagram
View this post on Instagram
The vlogger’s in-flight culinary experiment quickly drew attention, amassing 1.1 million views. However, the video also sparked a wave of criticism. Many Instagram users took to the comments section to express their disapproval.
“This is ridiculous! All for social media attention. Geez!,” commented one user. Another added, “This is inconsiderate to everyone on the plane who is allergic to wheat and/or gluten. If I sat next to you, I would request a different seat and a full refund right away because even inhaling the flour would make me sick for several weeks. Please be more considerate next time.” The vlogger responded apologetically, saying, “Thanks for letting me know. I won’t be doing this again. I’m sorry.”
Other users echoed similar sentiments, calling the act “unhygienic” and “too much.” One user bluntly commented, “A plane is not somewhere to make food. If someone told me they did that on a flight, my first reaction would be GURL WHY?”
In response to the backlash, the vlogger posted a follow-up video, explaining her intentions behind the in-flight dough-making. She wrote, “I was trying to be creative after I saw another creator making pasta in-flight, but thanks to your comments I learned this was not a great idea. I am very thankful for the people who shared their feedback in a kind way, but it’s ok if you want to hate on it, I had good intentions. We had this bread for dinner the following day, and it was great! I am loving exploring Barcelona and visiting a few of the best bakeries here.”
While the video stirred controversy, it also highlighted the lengths to which some content creators will go to push the boundaries of creativity, even if it means mixing flour and water in a shaking airplane cabin.
