With the release of its generative AI-based trip planning assistant, MakeMyTrip has added conversational travel booking capability in Hindi and English to its list of features. From finding a destination to providing post-purchase assistance, the assistant, named Myra, seeks to assist consumers during their whole trip.
Introduction Myra
MakeMyTrip, India’s leading online travel agency, has launched the initiative: Myra which is a multilingual Generative AI (GenAI) assistant that will transform travel planning. Launched on August 7th, 2025, Myra will personalize and communicate with users through their journeys-from destination discovery to post-travel assistance. Initially, Myra will use English and Hindi, while expansion into other Indian languages will follow depending on user feedback.
Myra allows users to ask detailed queries such as “Where can I go in August for a relaxing holiday with my kids?” or “Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye,” and receive dynamic responses based on real-time inventory and pricing. According to the company, the assistant is designed to handle planning, recommendations, and bookings within the same interaction.
The new system is constructed utilizing a network of specialized AI agents and unique language models created internally, according to Sanjay Mohan, Group CTO of MakeMyTrip. According to him, the framework may operate in real time across categories, facilitating communication and coordination between many service verticals during a single session.
Characteristics and Capacities
Myra has a seamless hands-free voice interface allowing users to interact more naturally for an intuitive travel planning experience. Users can inquire about destinations, make comparisons, and find personalized suggestions for flights, hotels, and activities. The assistant also enables booking and updates on real-time transaction confirmation to give a holistic travel planning experience.
Effect on the Travel Industry
Myra introduces itself as a notable milestone for accessibility and personalization concerning the dynamics of travel planning. Integrating sophisticated AI technologies to offer services, MakeMyTrip has raised the bar and caters to a more diverse audience within the travel industry while increasing customer servicing quality.
In summary, Myra by MakeMyTrip is an intelligible approach to the future of travel planning that integrates AI to make it easier and enhance the user experience. The model can revolutionize how travelers plan and experience their journeys as the platform is continually evolving.
In further updates, the business intends to add semantic search and AI-powered interaction with image and video content to the assistant’s list of features.
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