Defi was born out of a vision to redefine beauty for modern Indian women in their late 20s and early 30s. Our goal was to create a makeup brand that truly encapsulates the spirit of our generation, reflecting the seamless blend of languages, cultures, and styles that define us. Defi proudly celebrates the fusion of these diverse worlds.
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Q. How would you like describe your journey for Defi beauty?
A..The journey of Defi Beauty has been a remarkable adventure marked by vision, dedication, and an unwavering commitment to our core mission. Our story began with a clear goal: to bridge a significant gap in the beauty industry for modern Indian women, particularly those in their late 20s and early 30s, who often found themselves overlooked by mainstream brands.
From the outset, our approach was hands-on and deeply personal. We immersed ourselves in every facet of the business, from modelling for our initial photoshoots to personally packing the first few orders. This hands-on involvement allowed us to ensure that every product not only met our high standards but also resonated with our audience on a deeper level.
Our brand, Defi Beauty, is built on the foundation of celebrating the unique blend of cultures, languages, and styles that define our identity. We are passionate about offering high-quality, affordable beauty solutions that empower women to express their individuality and enhance their confidence. Each product in our range is designed to be versatile and super pigmented, making it easier for our customers to achieve their desired look.
As we look ahead, we are excited to continue our journey with the same passion and dedication that has brought us this far. Our commitment to innovation, quality, and celebrating the essence of being unapologetically desi remains at the heart of everything we do. We are grateful for the support of our community and are inspired to keep evolving, always striving to make a positive impact in the world of beauty.
Q. What’s your inspiration for your Defi?
A. The inspiration behind Defi Beauty is deeply rooted in celebrating the modern Indian woman’s dynamic lifestyle and diverse experiences. Our brand was created to fill the gap for millennials who felt overlooked in a market dominated by Gen Z trends. We wanted to provide products that resonate with Indian consumers by blending global beauty standards without compromising on quality or value for money. Our commitment to real beauty and genuine connections reflects our dedication to serving a vibrant community of women who juggle multiple roles and styles. Additionally, our personal inspiration to become an entrepreneur came from being raised by a remarkable mother who skilfully balanced work and family. Witnessing her success and dedication has fuelled our passion for building a brand that reflects both our shared values and the vibrant essence of modern Indian women.
Q. As a women entrepreneur what would like to advise our young generation?
A. Here are a few points I swear by and would love to share it with every woman, who has decided to walk the path of entrepreneurship –
Q. As beauty industry is evolving so much and growing so fast where do you see Defi beauty in next 5 years?
A. Looking ahead, Defi Beauty is excited about the journey ahead in the evolving beauty landscape. Over the next five years, our focus is on setting a strong foot in the Indian market, especially in tier 2 and tier 3 cities where we see great potential. We plan to expand our product line beyond makeup into various facets of beauty and wellness, offering more options that cater to our customers’ needs. Building a trustworthy brand is at the heart of our strategy, and we’re committed to creating a strong, supportive community around Defi Beauty. By staying true to our values and connecting deeply with our audience, we aim to make a lasting impact and continue growing together.
