Kanye West’s influence put Adidas at risk

 

Adidas is a leading sportswear company but after a dispute with the musician formerly known as Kanye West, the $28 billion sneaker maker is dividing dividends and heading for the first loss in decades.

 Speaking to investors for the first time since taking over on 1 January, Chief Executive Bjorn Gulden promised to repair the battered brand after dealing with the fallout from Adidas’s decision to sever ties with contentious singer West, now known as Ye. The successful Yeezy sneaker brand was produced because of the partnership.

 Adidas could face a 700-million-euro operating loss if it fails to rebrand and sell thousands of Yeezy-branded trainers still in storage.

TDG Network

Recent Posts

India-Bangladesh Border Talks Focus on Fencing, Infiltration

The India-Bangladesh DG-level border talks will address border fencing, infiltration, and cross-border crimes, marking the…

17 minutes ago

Shortest Work-Week Nation Prepares for Snap Election

Vanuatu, known for its 24.7-hour work week, holds elections tomorrow following a devastating earthquake. Recovery…

44 minutes ago

Hamas Yet To Respond To Gaza Ceasefire Deal Amid Continued Mediation Efforts

Talks for a Gaza ceasefire deal continue with Israel and Hamas, but Hamas' lack of…

1 hour ago

Indira Gandhi Bhawan: A Fresh Start for Congress or Just Another Landmark?

After a prolonged wait, Congress finally inaugurated its long-awaited permanent headquarters on Wednesday, a significant…

1 hour ago

SC Questions Punjab’s Claim on Farmer Leader Dallewal’s Health Amidst 49-Day Hunger Strike, Seeks AIIMS Opinion; Urges Swift Resolution to Farmers’ Demands

Expressing concerns over the deteriorating health of farmer leader Jagjit Singh Dallewal, who has been…

1 hour ago

Nearly 50,000 International Students Missing In Canada, India Tops The List, Raising Visa Concerns

Nearly 50,000 international students are missing from Canadian colleges and universities, with Indian nationals making…

1 hour ago