VIDEO SHOWS: NORTON REVEALING FOUR NEW MOTORCYCLES AT EICMA CONFERENCE IN MILAN / NORTON FLAGSHIP MOTORCYCLE MANX R / NORTON MOTORCYCLES BEING MANUFACTURED / ARCHIVAL FOOTAGE OF NORTON MOTORCYCLES IN RACES / FILE OF FAMOUS NORTON MOTORCYCLE RIDERS CHE GUEVARA, CLINT EASTWOOD, ORLANDO BLOOM AND KEANU REEVES RESENDING WITH COMPLETE SCRIPT. SHOWS: MILAN, ITALY (NOVEMBER 4, 2025) (NORTON MOTORCYCLES – Broadcast: Editorial news use only. No resales. Digital: Editorial news use only. No resales.) 1. COUNTDOWN ON SCREEN FOR REVEAL OF NORTON’S NEW MOTORCYCLES AT THE EICMA TRADE SHOW IN MILAN 2. AUDIENCE 3. FOUR MOTORCYCLES UNDER WRAPS 4. VARIOUS OF NORTON EXECUTIVES REVEALING NEW NORTON MOTORCYCLES 5. AUDIENCE WALKING TOWARDS MOTORCYCLES 6. VARIOUS OF AUDIENCE TAKING PHOTOS AND TRYING OUT MOTORCYCLES MILAN, ITALY (NOVEMBER 4, 2025) (REUTERS – Access all) 7. (SOUNDBITE) (English) NORTON EXECUTIVE DIRECTOR, RICHARD ARNOLD, ON NORTON’S FIRST MOTORCYCLES SINCE OWNERSHIP BY INDIAN COMPANY TVS MOTOR, SAYING: “Five years in the making. Huge investment and commitment from TVS to make sure we're bringing out bikes with design, with dynamics and detail, of incredible quality. And it starts today.” MILAN, ITALY (NOVEMBER 4, 2025) (NORTON MOTORCYCLES – Broadcast: Editorial news use only. No resales. Digital: Editorial news use only. No resales.) (MUTE) 8. ENTRANCE TO NORTON DISPLAY AT EICMA MILAN 9. PEOPLE WALKING INTO EICMA MILAN UNIDENTIFIED FILMING LOCATION (FILE) (NORTON MOTORCYCLES – Broadcast: Editorial news use only. No resales. Digital: Editorial news use only. No resales.) (MUTE) 10. VARIOUS OF NORTON’S NEW FLAGSHIP BIKE MANX R MILAN, ITALY (NOVEMBER 4, 2025) (REUTERS – Access all) 11. (SOUNDBITE) (English) NORTON EXECUTIVE DIRECTOR, RICHARD ARNOLD, ON NORTON’S NEW FLAGSHIP BIKE MANX R, SAYING: “Will totally change the experience of riding. The torque curve is the best in the industry. 130 Newton metres of torque. 70% of that torque coming from about five or 6,000 revs. So, it gives you tremendous acceleration through the range. It's record-breaking breaking. So, the first production bike to give every rider over one G in terms of deceleration and then a frame that's designed to optimise performance on the road. So, you get a good feel when hard over in the corners. It'll just absolutely rock your world in terms of the experience you get when you ride it.” SOLIHULL, ENGLAND, UNITED KINGDOM (FILE) (NORTON MOTORCYCLES – Broadcast: Editorial news use only. No resales. Digital: Editorial news use only. No resales.) (MUTE) 12. VARIOUS OF EXTERIOR OF NORTON’S FLAGSHIP MANUFACTURING PLANT 13. VARIOUS OF MOTORCYCLES BEING ASSEMBLED MILAN, ITALY (NOVEMBER 4, 2025) (REUTERS – Access all) 14. (SOUNDBITE) (English) NORTON EXECUTIVE DIRECTOR, RICHARD ARNOLD, ON NORTON EXPANDING OPERATIONS, SAYING: "Courtesy the investment from TVS, we've implemented a set of production facilities that would equal any technology anywhere in the world. State of the art, AI supervised, torque measured. These are incredibly high-quality facilities. We've been building the workforce up in Solihull, in the UK. So, we've got a tremendous base of skill. We've got a tremendous skill in Italy and in India. So amazing, amazing capability and we are looking forward to making these bikes and then sharing them with all of you." VARIOUS FILMING LOCATIONS (FILE) (PART MONOCHROME) (NORTON MOTORCYCLES – Broadcast: Editorial news use only. No resales. Digital: Editorial news use only. No resales.) (MUTE) 15. VARIOUS OF ARCHIVAL FOOTAGE OF NORTON MOTORCYCLES AT COMPETITIVE RACES, INCLUDING ISLE OF MAN TT RACING IMOLA, ITALY (FILE – APRIL 17, 1962) (ORIGINALLY 4:3) (MONOCHROME) (REUTERS – Access all) (MUTE) 16. BRITISH RACER MIKE HAILWOOD (NUMBER 50) FOLLOWED BY GERMAN RACER KARL RECKTENWALD (NUMBER 70) ON A NORTON MOTORCYCLE ROUND BENDING AT SPEED IN A 500 CC RACE 17. VARIOUS OF BRITISH RACER DANIEL SHOREY (NUMBER 58) ON A NORTON MOTORCYCLE FOLLOWED BY RHODESIAN RACER GARY HOCKING (NUMBER 1) MILAN, ITALY (NOVEMBER 4, 2025) (REUTERS – Access all) 18. (SOUNDBITE) (English) NORTON EXECUTIVE DIRECTOR, RICHARD ARNOLD, ON THE LEGACY OF NORTON MOTORCYCLES, SAYING: "I think there's a number of things. I think firstly, the designs are iconic, they’re most beautiful bikes in the industry. They always have been, and these are no different. I think the performance and feel they give the rider is unbelievable. Yeah, the bikes everyone grew up riding were TT (Isle of Man Tourist Trophy) winners and had been across the globe. Yeah, you'll have heard the story of (founder James Lansdowne) Norton riding one of our bikes in 1921 from the UK to South Africa. So, these are amazing bikes." HAVANA, CUBA (FILE – OCTOBER 27, 1960) (ORIGINALLY 4:3) (MONOCHROME) (REUTERS – Access all) (MUTE) 19. VARIOUS OF ARGENTINE GUERRILLA REVOLUTIONARY, ERNESTO “CHE” GUEVARA MEETING DELEGATES LONDON, ENGLAND, UNITED KINGDOM (FILE – NOVEMBER 26, 1994) (ORIGINALLY 4:3) (REUTERS – Access all) 20. U.S. ACTOR-DIRECTOR, CLINT EASTWOOD GREETING GUESTS AT THE UK PREMIERE OF “THE BRIDGES OF MADISON COUNTY” LONDON, ENGLAND, UNITED KINGDOM (FILE – FEBRUARY 24, 2025) (REUTERS – Access all) 21. VARIOUS OF BRITISH ACTOR, ORLANDO BLOOM ARRIVING AT BURBERRY SHOW/POSING FOR PHOTOGRAPHS LONDON, ENGLAND, UNITED KINGDOM (FILE – MARCH 25, 2015) (REUTER – Access all) 22. U.S. ACTOR, KEANU REEVES ARRIVING AT SPECIAL SCREENING OF “JOHN WICK” IN LONDON, SAYING HELLO 23. REEVES SPEAKING TO REPORTER MILAN, ITALY (NOVEMBER 4, 2025) (REUTERS – Access all) 24. (SOUNDBITE) (English) NORTON EXECUTIVE DIRECTOR, RICHARD ARNOLD, ON THE APPEAL OF NORTON MOTORCYCLES, SAYING: "I think that the engineering and the performance they have is second to none and they're just a real way of expressing yourself, the individualism and the style. And I think that's been echoed in the bikes you are seeing today." MILAN, ITALY (NOVEMBER 4, 2025) (NORTON MOTORCYCLES – Broadcast: Editorial news use only. No resales. Digital: Editorial news use only. No resales.) 25. VARIOUS OF MOTORCYCLES AND AUDIENCE AT THE NORTON EXHIBITION ROOM AT EICMA MILAN STORY: British auto manufacturer Norton has announced its first-ever motorcycles ever since the company was purchased by India's TVS Motor Company in 2020. The flagship bike Manx R along with three more newly unveiled rides were revealed at the EICMA motorbike show in Milan on Tuesday (November 4). With two more bikes to be launched in 2026, this new announcement marks the return of Norton which has endured as a leading British motor brand since it was founded in 1898. The brand's motorcycles were further immortalized in popular culture with Argentine revolutionary Ernesto "Che" Guevara riding a Norton bike in his early travels that formed the basis of his book "The Motorcycle Diaries." Other famous Norton riders include actors Clint Eastwood, Orlando Bloom and Keanu Reeves. While Norton initially operated from Birmingham, the company has now moved its manufacturing unit and headquarters to Solihull in England's West Midlands. Earlier during UK Prime Minister Keir Starmer's visit to India in October 2025, TVS Motor had confirmed a £250 million ($326,145,000) investment to build new bikes at Solihull and creating 300 new jobs. Commenting on the legacy of the company's 127-year history, Norton Executive Director Richard Arnold told Reuters on Tuesday: "The bikes everyone grew up riding were TT (Isle of Man Tourist Trophy) winners and they've been across the globe." A long-time Norton owner himself, Arnold added: "I think that the engineering and the performance they have is second to none and they're just a real way of expressing yourself, the individualism and the style. And I think that's been echoed in the bikes you are seeing today." (Production: Shaurya Thapa)
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