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Salesforce deepens AI bets with $5.66 billion Braze deal

Written By: TDG Syndication
Last Updated: October 20, 2026 21:00:10 IST

Oct 20 (Reuters) – Salesforce said on Tuesday it would acquire Braze in a deal valued at about $5.66 billion, eyeing the New York-based company's AI-driven personalization tools to strengthen its

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

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