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AI-generated ads should be exempt from EU transparency rules, retail association says

Written By: TDG Syndication
Last Updated: June 19, 2026 15:05:05 IST

By Helen Reid LONDON, June 19 (Reuters) – Eurocommerce, the European retail association whose members include Amazon, H&M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

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