The late Ratan Tata, a titan of Indian industry, left behind numerous stories about his visionary leadership. One of the most notable is the story of how a single SMS from Narendra Modi, then the Chief Minister of Gujarat, led to the relocation of the Tata Nano project from West Bengal to Gujarat.
In 2008, the Tata Group had planned to manufacture the Nano, the world’s cheapest car, in Singur, West Bengal. However, the project faced violent protests led by Trinamool Congress (TMC) chief Mamata Banerjee, who opposed land acquisition for the plant. Ratan Tata, distressed by the unrest, announced the withdrawal of the project from the state.
On October 3, 2008, following Tata’s announcement in Kolkata, Narendra Modi swiftly sent him a short but significant SMS that read: “Welcome.” This simple message became a turning point. Within four days, Ratan Tata confirmed the relocation of the Nano plant to Sanand, Gujarat.
The Tata Nano plant in Sanand was established with an investment of ₹2,000 crore. Modi’s government worked efficiently to support the project, with Modi later remarking at the plant’s inauguration in 2010, “You can see what a Re 1 SMS can do.” Gujarat’s administrative efficiency and business-friendly environment played a crucial role in attracting the project.
The Sanand plant became operational in 2010, with the first Tata Nano rolling out in June. Tata expressed deep gratitude to the Gujarat government, stating, “We owe a great lot of gratitude for the support and confidence placed in us.”
Despite the initial excitement, the Tata Nano faced challenges in the market and was discontinued in 2018. However, the story of the Nano’s relocation remains a powerful example of how timely decisions and strategic communication can shape industrial history in India.
