Domino’s has launched Eau de Passion, a limited edition fragrance that is based on its favorite Pepperoni Passion pizza. The perfume is filled with spicy, pepper, and warm woody base and is created to capture the attention of pizza enthusiasts who want to make their Valentine’s Day celebrations different.
How to Win the Exclusive Scent?
Enthusiasts keen to possess the limited-edition 30 ml bottle of Garlic and Herb can enter a competition at Domino’s website from February 10 to 17 for a lucky win. This is the brand’s first ever fragrance roll-out, although Domino’s has already tried out some out-of-the-box concepts in the past such as a heat suit for delivery staff and a jetpack suit for delivering pizzas during Glastonbury.
A Sizzling Campaign
As part of a promotion for its launch, Domino’s launched a raunchy campaign with Married at First Sight UK star Luke Debono. In the advertising clip, the ex-bodybuilder sprays himself with the unique pizza-shaped bottle as he sets out to pursue passion. Popular for his toned body and sassy one-liners, Debono lends his charismatic charm to the advertisement.
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Reflecting on the collaboration, Debono shared: “I’ve learnt a lot about romance over the past year, and this is the perfect gift for passionate pizza-loving couples looking to spice things up this Valentine’s Day. What could be more attractive to a partner than a smoky, spicy scent that sparks passion?”
Inspired by Valentine’s Day Trends
Domino’s decision to introduce the perfume is being made as the brand sees tremendous growth in orders of Pepperoni Passion on Valentine’s Day every year. Over the last half a decade, the company has seen a 50% increase in orders on February 14, and it is hoping this year to sell more than one million pizzas.
