Luxury brands have long caught public attention with unconventional designs, and the Italian fashion house Moschino has now taken the spotlight with a new creation: a celery-inspired clutch. Known for its bold, food-themed accessories, Moschino recently launched the “Sedano Bag,” a celery-shaped clutch priced at around ₹4 lakh ($4,470). Fashion enthusiasts and online users alike reacted to the brand’s latest offering with a mix of fascination and humor.
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The official Moschino website describes the bag as a “maxi celery-shaped clutch with a digital print that gives a three-dimensional effect.” Crafted meticulously in nappa leather, the bag features vibrant green hues to enhance its lifelike look, complete with leaves and stems, which Moschino says embodies the brand’s playful and irreverent spirit.
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The extravagant design and steep price of the celery-shaped clutch triggered a wave of responses across social media. Memes flooded the internet, with users playfully comparing the bag to vegetables from the market. Indian users added their own flavor, jokingly calling it a “dhaniya (cilantro) bag” and sharing humorous exchanges imagining moms accidentally chopping the pricey bag instead of vegetables. One Instagram user commented, “Bollywood doesn’t have stories; brands don’t have designs,” while another remarked, “This is called experiential marketing.”
With reactions pouring in from across the globe, Moschino’s Sedano bag has certainly achieved one thing—keeping people talking and laughing about its creative, vegetable-inspired flair.
