Known for its witty and innovative approach to promoting road safety, Delhi Police is once again catching attention with its latest campaign. This time, they’ve cleverly tapped into the viral “Pookie” trend to remind people about the importance of wearing helmets. The department’s humorous take on road safety is not only entertaining but also highly effective in spreading awareness.
In a recent post shared on Instagram, Delhi Police used a playful twist on the “Pookie” trend to convey their message. The post read, “You are someone’s Pookie. Forget excuses. Wear helmet, if you do not want that someone to be Dukhi.” The caption further emphasized the importance of safety with, “Pookie or Dukhi, choice is yours.”
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Originally, “Pookie” was used as a term of endearment, but its internet evolution has made it a light-hearted, viral trend, and Delhi Police has used this to their advantage.
The creative campaign quickly went viral, sparking a wave of reactions online. One user appreciated the effort, commenting, “Delhi Police flow with trend.” Another wrote, “So smooth Delhi Police, so smooth,” acknowledging the cleverness behind the post.
Other users joined in with comments like, “Delhi Police be randomly dropping bangers,” and “Kudos to the funny police inside headquarters for such memes.” One user reinforced the message, stating, “Wear a helmet, avoid accidents, save others, and save yourself… be sukhi.”
With their inventive social media strategies, Police continues to find effective ways to communicate vital messages to the public. By keeping up with current trends and using relatable language, they ensure their posts not only inform but also engage citizens, making road safety a part of everyday conversation.
