Techmagnate, a leading SEO agency based in New Delhi, has released a report on health insurance search trends that reveals valuable insights into the evolution of consumer behavior up to 2023. When Indians start thinking about health insurance, they usually start by looking for information about different insurance companies, compare different insurance plans online and decide what suits them.
For companies to effectively market their health insurance plans online, they need to have a solid understanding of how people search, so a clear understanding of online search behavior can help providers succeed in an ever-changing market. Health Insurance Trends Report research is based on Google and on first-party data available from Keyword Planner. The study focuses on 55 quality brands.
Sarvesh Bagla, CEO and Founder of Techmagnate shared his views on the report and stated, “Our comprehensive report is more than simply data, it serves as a compass for businesses to successfully navigate changing consumer behavior and embrace the opportunities that lie ahead.”
Key points of the report
- The SV keyword related to health insurance increased by 6.62% in 2023.
- Non-branded keywords consistently outperformed branded keywords in SV, highlighting the importance of custom web content.
- NIVA Bupa, Manipal Cigna and Care Health Insurance, three of the top 11 health insurance brands, had a YoY increase of over 20%.
- Two of the top 11 brands, Bajaj Allianz and HDFC Ergo, had a YoY drop of 12% in SV.
NIVA Bupa is a newcomer to SV’s top 10 health insurance brands with a growth rate of 177.88%. - Religare fell -55.13% among the top 10 health insurance brands in SV.
- SV’s three fastest growing health insurance categories from a year ago are maternity insurance, old age insurance and accident insurance. As the Indian health insurance market changes, this report highlights the importance of understanding and adapting to changing consumer demands. It also highlights the importance of adapting insurance services to their changing needs.
For media inquiries or to access the complete Auto Finance Insurance Search Report, please contact us at +91-9910308266 or visit https://www.techmagnate.com/contact-us.html
