As the Diwali season sparks life into the firecracker market, a techie known as “Ray” on social media has captured the internet’s attention with his unique holiday side hustle: a firecracker shop in his hometown. His unconventional plan has amused thousands online and highlighted his entrepreneurial spirit.
Ray shared the news on X (formerly Twitter), posting two photos of his makeshift shop, which he opened with two friends. According to his post, Ray intends to devote his mornings to his regular tech job, coding from 10 a.m. to 4 p.m., then shifting gears to sell crackers from 4 p.m. to 9 p.m.
All set for opening up the (temporary) cracker shop this Diwali with 2 other friends.😎
10 to 4 office/coding and 4 to 9 cracker shop. pic.twitter.com/YICvILgnj6
— Ray (@sde_ray) October 20, 2024
“All set for opening up the (temporary) cracker shop this Diwali with two friends,” he wrote on X, adding, “10 to 4 office/coding and 4 to 9 cracker shop.” His post quickly went viral, racking up thousands of views and sparking reactions ranging from praise to lighthearted banter.
Ray revealed that he and his friends obtained the necessary permissions before setting up shop. He noted that many residents in his hometown remain skeptical of online stores, suggesting a strong market for in-person sales. “Nice side business,” one commenter noted, while another added, “Nice, not a lot of margin but it’s fun.”
This year, Diwali, celebrated on October 31, promises an enthusiastic welcome for Ray’s venture, as the five-day festival sees demand peak for festive products, from sweets to firecrackers, marking the transition from Dhanteras to Bhai Dooj.
