With 122 million daily users, gaining YouTube subscribers might seem easy. There are millions of people using the platform. Chances are that you might get a few tens of subscribers too, right?
Unfortunately, scaling up on YouTube isn’t a game of luck. It requires a study of algorithms, research of competitors, and the creation of effective strategies.
If you’re just starting, all of this will sound quite overwhelming. But don’t worry because this article will summarize the bulk of it into 5-essential tips. Read more to unlock the secrets to scaling up your YouTube!
You may have a topic idea for your video, but it’s not worth creating content on unless people search for it. So, the first tip is to find the right topics based on search volume and competition.
| Key Terms● Search Volume – how much a keyword is searched for in a month.● Competition – the measure of rank difficulty for a specific keyword. |
Both of these are SEO keyword metrics. You can find them using a reputable keyword tool like SEMrush or Ahrefs. But if you don’t want to spend a lot of money, a good free alternative is Keyword Tool.io.
Once you’ve selected the tool, the question is; how to use these SEO metrics to find the right topic for your YouTube video?
Well, the general rule is to pick a topic that has medium to high search volume (100,000 to 300,000) and low competition.
Provide Value
You’ll find hundreds of YouTube videos on the same topic. But the reason some channels are gaining subscribers, likes, and watch time is that they provide valuable content.
People don’t want to see someone just blabbing about common-sense stuff or repeating the same old content on different videos. They want answers to their queries, they want solutions to their problems, and they want something unique to hang onto your channel.
So, ensure you’ve sufficient knowledge and experience on the chosen topic. Research your competitors and figure out points they haven’t covered yet. Make this your bonus content in the videos.
Another tip to add value is to eliminate fluff. You can do so by planning the video, creating a script, and reviewing it to cancel unnecessary content.
While trying to provide value, don’t become boring. People will probably fall asleep if you stand in front of the camera and start delivering the script in a monotonous voice. Instead, make your videos fun and engaging.
Yes, we know that – for most people – this means stepping out of their comfort zone. Here are some tips to help you:
● Prepare in advance and create a video when you feel the most productive in the day. The motivation to do work might ward off nervousness and anxiety.
● Add music to the video.
● Use pattern interrupts. These are visual changes in the video layout to spark viewers’ interest and refocus their attention.
Certain SEO strategies work for every YouTuber. So, when starting, don’t forget to use them and give your videos a boost.
Keywords help the search engine find relevant videos for the searcher. Use a tool to identify the high search volume and low competition keywords to include in the title. Also, use some Power words that either spark an emotion in the viewer or tell clear benefits of watching the video.
YouTube recommends its creators write long descriptions. This gives people a reason to watch the video and increases visibility using keywords.
The video tags are a great way to incorporate keywords. Add your target keyword along with at least two close keyword variations. Add two more tags that broadly describe the video topic.
Last – but most importantly – do not just stay limited to YouTube. There are several social media platforms filled with potential viewers and subscribers. Create accounts and share your content by making posts that direct the traffic from social media to your YouTube channel!
