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Why Is Google Ditching Continuous Search Results On Desktop And Mobile?

Google has bid adieu to its continuous search results feature, which mimicked a social-media feed, in a recent update reported by Search Engine Land. Initially rolled out on mobile devices in October 2021 and later expanded to desktops, the feature will soon vanish from mobile platforms, though it will continue on desktops for the time […]

Why Is Google Ditching Continuous Search Results On Desktop And Mobile?
Why Is Google Ditching Continuous Search Results On Desktop And Mobile?

Google has bid adieu to its continuous search results feature, which mimicked a social-media feed, in a recent update reported by Search Engine Land. Initially rolled out on mobile devices in October 2021 and later expanded to desktops, the feature will soon vanish from mobile platforms, though it will continue on desktops for the time being, as confirmed by a Google spokesperson.

After its removal, Google will revert to a page-based system where users will navigate to subsequent search results using a “Next” button on desktops and a “More results” button on mobile devices, slated to appear in the coming months. This change aims to streamline the search experience, focusing on faster and more relevant results tailored to user queries without overwhelming them with excessive information.

The decision to retire continuous search results reflects Google’s strategy to optimize search performance across various devices. While this adjustment marks a departure from the continuous scrolling format, there will be no impact on the core functionality or accuracy of Google Search results.

Users accustomed to the continuous scroll feature may find the transition to page-based navigation a minor adjustment, but Google assures that the fundamental purpose of delivering precise and timely search results remains unchanged.

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Continuous Search ResultsGoogleTDGThe Daily Guardian