Cross channel marketing is the practice of promoting a product on many platforms. The numerous media and channels’ advertising messages are all in sync with one another to achieve maximum impact. These two marketing approaches are commonly employed interchangeably, although there are important differences between them. In multi channel marketing, each channel operates separately, while in cross channel marketing, all channels are linked together to form a single marketing campaign. Always the same offer, no matter whatever channel the user is currently using. They can choose the channel they want to receive the advertising message on, depending on the situation or their personal preferences.
Cross Channel Marketing is a term that is being read more and more frequently. In short, it is about the connection of different media, from classic newspapers and magazines to radio and television to the Internet and social media. This article contains a brief introduction and explains how this variant can be used in online marketing.
What exactly is Cross Channel Marketing and how does it work?
For the online marketing manager, this form of marketing is initially about effectively combining different channels. There is no fixed definition of which channels these should be, so in principle print advertising and radio, advertising flyers, and the website or TV spots and social media can be combined.
First and foremost, of course, it depends on the budget but marketing managers should also make sure that a very good strategy can also be implemented with a relatively small budget. Ideally, the recipients of the advertising messages themselves pass on the content.
On the Internet, it is referred to as “viral marketing” when users spread certain content via email or social networks. However, old fashioned word of mouth propaganda should also be taken into account both when recommending products and services and when spreading advertising messages. The question “Have you seen this new TV spot yet?” can ultimately lead to the person being asked simply looking at it on the Internet this saves on the advertising budget, but still spreads the message.
Another aspect is very important in cross channel marketing. Recipients should not only be addressed directly but they should also be asked to take action. This can be the purchase of a product or participation in a competition it is particularly important that the company receives feedback in order to be able to measure the success of a campaign.
Advantages of cross channel marketing in contrast to classic marketing strategies
Classic marketing strategies are often primarily about making a brand or a specific product better known. Whether this advertising achieves its goal can hardly be understood. In online marketing, on the other hand, in many cases, it is possible to track the success of campaigns in the form of click numbers, completed contact forms, or new likes on Facebook. With cross channel marketing, these advantages from the Internet can be combined with classic print, radio, or television advertising.
Another advantage is the fact that it is easier to reach the recipients. If you spread an advertising message on just one channel, you will quickly get lost in the crowd. However, if you have your foot in several doors, it is much more likely that the recipients will actually be reached. In addition, it is up to the recipients to decide which medium they use. Smartphone users, for example, may not have seen the new advertising posters that contain a hashtag. Nevertheless, they have an opinion, spread it via Twitter, and thus contribute to the success of a campaign.
Various points of contact with the recipients also ensure that companies can collect more data. On the one hand, the number of clicks on the website can be analyzed, on the other hand, the sales in individual branches or the dissemination of the message in the social media area. In the long term, this data helps those responsible to analyze which offers and campaigns work particularly well and when they should be used.
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GST revenue increases 26% to over Rs 1.47 lakh
The amount of GST collected in September increased by 26% to over Rs. 1.47 lakh crore, the finance ministry reported on Saturday
The mop-up for the Goods and Services Tax (GST) has exceeded 1.40 lakh crore for seven consecutive months.
According to a statement from the ministry, the total gross GST revenue collected in the month of September 2022 was Rs. 1,47,686 crore, of which Central GST was worth Rs. 25,271 crore, State GST was worth Rs. 31,813 crore, Integrated GST was worth Rs. 80,464 crore (including Rs. 41,215 crore collected on import of goods), and Cess was worth Rs. 10,137 crore (including Rs. 856 crore collected on import of goods).
RBI raises the repo rate by 50 basis points to a three-year high of 5.9%, with GDP expected to grow at 7%
RBI Governor Shaktikanta Das announced on Friday that the Monetary Policy Committee (MPC) of the central bank raised the repo rate, or key lending rate, by 50 basis points (bps) to a three-year high of 5.9 percent. The country is expected to have a real GDP of 7%, which has been reduced from 7.25% previously predicted. “We are awake, ever vigilant, ever striving,” the RBI Governor said during his speech, highlighting the steps taken to address global challenges and emphasising the resilience of the national economy.
“The global economy is in the eye of storm but India has withstood shocks over the last two years,” RBI governor said, adding that the inflation is hovering around 7 per cent and is expected to remain around 6 per cent in the second half of the year.
“Daunting challenges await us,” he said, referring to the Ukraine war, which began in February. “A series of measures have been implemented since April 2022 in the backdrop of geopolitical tensions, which have also hampered global supply.” “The inflation rate is expected to be 6.7%,” he said. “In the face of current conditions, the MPC must remain alert and nimble.” In the first quarter, GDP increased by 13.5% year on year, he said. “While real GDP growth in the first quarter of this year was lower than expected, it was still 13.5 percent, possibly the highest among the major global economies,” he added.
Markets opened in the red ahead of the critical statement, with the Sensex at 56,254. The Nifty 50 index of the National Stock Exchange (NSE) was down 0.3% at 16,776. A Reuters poll conducted ahead of the statement found that a slim majority of economists expected a 50 basis point increase, with some expecting a smaller 35 basis point increase.
Last month, the MPC announced another 50 basis point increase in the repo rate (one basis point is one hundredth of a percentage point), bringing it to 5.4%, a level last seen in September 2019. It was the MPC’s third consecutive rate hike since its unexpected May 2022 meeting. The key committee also maintained its inflation and GDP growth projections for fiscal year 2022-23 at 6.7% and 7.2%, respectively.
According to reports, the MPC has raised the key policy rate by 190 basis points since May to cool domestic retail inflation, which has remained above the RBI’s upper tolerance limit of 6% since January.
“The inflation trajectory remains clouded with uncertainties arising from continuing geopolitical tensions and nervous global financial market sentiments. In this backdrop, MPC was of the view that persistence of high inflation, necessitates further calibrated withdrawal of monetary accommodation to restrain broadening of price pressures, anchor inflation expectations and contain the second round effects. This action will support the medium-term growth prospects of our economy,” Shaktikanta Das stressed on Friday.
Indian rupee falls 40 paise to a record low of 81.93 per US dollar
The rupee fell 40 paise to an all-time low of 81.93 against the US dollar in early trade on Wednesday, as the strengthening of the US currency and risk-averse investor sentiment weighed on the local currency.
Furthermore, a downward trend in domestic equities and significant foreign fund outflows dampened investor enthusiasm, according to forex traders. The rupee opened at 81.90 against the US dollar on the interbank foreign exchange, then fell to 81.93, a drop of 40 paise from its previous close.
The rupee consolidated in a narrow range on Tuesday, finishing 14 paise higher at 81.53 per dollar. According to Sriram Iyer, Senior Research Analyst at Reliance Securities, the rupee opened weaker on Wednesday as the dollar resumed its upward momentum, supported by hawkish Fed talk.
According to Iyer, the local unit could track the weakness of its Asian and emerging market peers, and a delay in listing local bonds on a major global index this year could also limit gains.
“The Reserve Bank of India (RBI) may be present to curb volatility,” Iyer noted.
The dollar index, which measures the strength of the US currency against a basket of six currencies, rose 0.40 percent to 114.55.
Meanwhile, investors are anticipating the outcome of the RBI’s monetary policy meeting on Friday. Brent crude futures fell 1.33 percent to USD 85.12 per barrel, the global oil benchmark.
The 30-share BSE Sensex was trading 373.37 points, or 0.65%, lower at 56,734.15, while the broader NSE Nifty was down 108.20 points, or 0.64 percent, at 16,899.20.
According to exchange data, foreign institutional investors were net sellers in the capital market on Tuesday, offloading shares worth Rs. 2,823.96 crore.
How Easy is It to Get a Business Address in London?
If you are thinking about starting a business, you are going to have some paperwork to do first. Namely, one thing you will need is a business address. This is something that is required no matter what industry you are entering or even if you are running the brand from home. After all, people, including the taxman, need to know where to contact you.
We all know that having a business address in London is going to be impressive. It can give your new brand the recognition that it needs to be successful. But is it really possible to get one? Let’s take a look at the ways you can acquire a business address in London.
Let’s start with the obvious way you can get a business address in London. You can buy property in the capital. This is going to be the most expensive way to get this type of address for your business, but it is a sure way to do it. If you have this kind of money in the bank, it would be an investment.
However, the reality is that if you are starting a new business, you might not have a lot of capital behind you. Indeed, you will have a small budget to work with and it may not be possible to purchase property in London. The prices are way above the average in the country, which can make things very difficult. This is not to mention the competition for business property in London.
Use a Virtual Office
The next option is a relatively new one that you might not have heard about before. We are talking about acquiring a virtual office. This means that you are going to have a business address in London. But, you do not necessarily have to work in the city. In fact, you can work from another location that is best for your business, which includes working from home. For instance, you can get a W1 Virtual business address. This is a company that can offer several prestigious locations in London that you can use for your business address, with your mail sent here, as well as other official correspondence.
A lot of people ask whether having a virtual office is legitimate and legal. The answer is yes. The benefits from having one are immense. It is going to be the most affordable way to have an address in London, being a lot cheaper than renting an office space. Plus if gives you the freedom to work from anywhere. For example, perhaps you like for all of your team to work remotely. Well, this is a way that they can do this but you can still have a registered address in the capital.
Rent an Office Space
Another option you have is to rent an office space for your team. This might be something that you have to look into if you need to work on projects together on a daily basis. You may prefer to have your team present and work in an office compared to at home. Renting can seem more affordable than buying property since you are able to spread out the payments for your business.
However, you also have to remember that renting prices in the capital are high. Again, they are above the average rent prices and for new businesses, this might not be something that is feasible. What’s more, there is a lot of competition to rent an office space in the capital. Indeed, a lot of businesses are in a similar position in that they might not be able to affordable purchasing an office space here. So, they believe that the next best option is to rent. It is likely that you will have to work hard to win the race and to impress the owner.
What is the Best Option for My Business?
There you have it; there are three main ways to acquire a business address in London. So, what is going to be the best option for your business? Well, you are going to have to consider two things. What your budget is right now when it comes to your office space and what you would like to achieve in the future.
For example, if you have a huge budget and want to settle in the capital permanently, purchasing an office space might be on the cards. Alternatively, if you are on a budget and want the freedom to work from anywhere, a virtual office is a good option. Alternatively, renting can be a way to have your team in an office and be able to spread out payments.
Rupee depreciates below 81-mark against US dollar in early trade, on a first
The rupee fell 44 paise and fell below the 81-mark against the US dollar in early trade on Friday, weighed down by the strong US currency and risk-off sentiment among investors.
Forex traders said the escalation of geopolitical risk in Ukraine and rate hikes by the US Federal Reserve and the Bank of England to combat inflation had dampened risk appetite.
Furthermore, the strength of the US dollar in the international market, a downward trend in domestic equities, and risk-off sentiments as the geopolitical risk in Ukraine escalated weighed on the local currency.
The rupee opened at 81.08 against the US dollar on the interbank foreign exchange, then fell to 81.23, a 44-paise drop from its previous close.
The rupee fell by 83 paise on Thursday, its most significant single-day loss in nearly seven months, to close at an all-time low of 80.79 against the US dollar.
The Bank of England increased its key interest rate by 50 basis points (bps) to a 14-year high of 2.25 per cent.
The Bank of Japan intervened in the foreign exchange market for the first time in 24 years to stem a falling Yen after keeping rates at record lows, according to IFA Global Research Academy, while the Swiss National Bank hiked rates by a record 75 basis points to 0.5%.
The Federal Reserve of the United States raised interest rates by 75 basis points to 3-3.25 per cent.
On Thursday, the RBI was conspicuously absent from the spot market as the rupee fell by 1%, possibly because it wanted the rupee to catch up, according to Anil Kumar Bhansali, Head of Treasury, Finrex Treasury Advisors.
“All major events are over for this month as we await RBI’s MPC to give its verdict on September 30, 2022,” Bhansali added.
Meanwhile, the dollar index, which measures the strength of the US currency against a basket of six currencies, rose 0.05 per cent to 111.41.
Brent crude futures fell 0.57 per cent to USD 89.94 per barrel, the global oil benchmark.
The 30-share BSE Sensex was trading 558.59 points, or 0.94 per cent, lower at 58,561.13, while the broader NSE Nifty was down 153.10 points, or 0.87 per cent, at 17,476.70.
According to exchange data, foreign institutional investors were net sellers in the capital market on Thursday, offloading shares worth Rs 2,509.55 crore.
Rupee hits record low against US dollar, prone to fall further: Analysts
The Indian rupee is expected to fall further after reaching a record low against the US dollar on Thursday, as the US Federal Reserve hinted at more aggressive rate hikes to combat inflation. The rupee opened at a record low of 80.2850 per US dollar, down from 79.9750 the day before.
The Fed raised interest rates by 75 basis points, as expected. More importantly, it hinted that more hikes were on the way and that rates would remain high until 2024. Asian currencies began the day weaker, with the Chinese yuan falling below 7.10 per dollar.
“After the hawkish Fed Reserve commentary, the rupee is (set to fall)”, said Anil Bhansali, head of treasury at Finrex Treasury Advisors.
“The intervention from the central bank will remain crucial and they are expected to be present through the day. However, they may allow a closing for the pair above 80 today.”
If the RBI decides to take a step back, Samir Lodha, managing director at QuantArt Market Solutions, believes the rupee will suffer further losses.
“Once RBI allows INR to trade beyond 80 on a consistent basis, I expect rupee to head towards 82.0 in a couple of months on account of the trade deficit and due to global recession and money supply tightening,” Lodha said. It is possible that “rupee will depreciate further with RBI intervention to control it whenever required,” said Venkatakrishnan Srinivasan, founder and managing partner at Rockfor Fincap.
However, any potential RBI intervention may be less aggressive this time, according to Arnob Biswas, head of FX at SMC Global Securities.
“Given the Fed’s hawkish stance, the RBI may not be aggressive. Furthermore, a significant drop in net liquidity in the system may justify doing so “Biswas stated.
According to Dilip Parmar, research analyst at HDFC Securities, “even if the RBI steps in, it will only be a temporary support and will not change the direction.”
Meanwhile, Kunal Sodhani, vice president of Sinhan Bank’s global trading centre, stated “Stop losses may be triggered by a large number of option sellers. Needless to say, it will be interesting to see how the RBI responds from here “Sodhani explained.
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