Apr 22, 2025
Your Daily Dose of Skin Defense Starts Here
In Indian history, women rarely used sunscreen but influencer culture has changed that narrative
Today, nearly 50% of Indian women use sunscreen, driven by social media, influencers, and advertisements
In a country with diverse skin tones and extreme heat, misinformation about sun protection can have lasting effects
Unlike the US or EU, India lacks strict SPF regulations, leading to unreliable product claims on many sunscreen labels
To address this, Lakmē launched the #LakmēSPF50Truth100 campaign to bridge skincare and public health
The campaign educates users on real sun protection highlighting broad-spectrum SPF, PA+++ ratings, and in-vivo tested formula
It reminds users that sunscreen isn’t one-and-done it must be reapplied every 2–3 hours for true effectiveness
Influencers are now focusing on SPF education, not just product promotion
In a time of rising heat, Indian consumers deserve not just catchy SPF numbers, but science, transparency, and skin safety
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