Prada Acquires Versace in €1.25 Billion Deal

Apr 11, 2025 Khushi Kumari

After months of speculation, Prada has officially acquired Versace from Capri Holdings for €1.25 billion ($1.38 billion)

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The deal unites two of Italy’s most iconic fashion houses in a bold move set to reshape the luxury fashion industry

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Rumors of the acquisition had circulated for months, especially amid global economic uncertainty and market volatility

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The deal pushed through despite concerns over market turbulence, partly fueled by Trump-era tariff policies affecting global trade

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Prada’s chairman Bertelli said the group is "ready to write a new page in Versace’s history" with a shared vision for the future

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Both brands emphasize values of creativity, craftsmanship, and Italian heritage, promising innovation rooted in tradition

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The acquisition could spark a fresh creative direction and greater global presence for Versace under Prada's leadership

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The merger reinforces Italy’s influence in the global luxury market, combining the boldness of Versace with Prada’s elegance

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