Over 900 Sponsorships: Saudi Arabia to Host 2034 World Cup
Saudi Arabia has secured over 910 sports sponsorships across various disciplines, marking a significant push towards global sports influence
Saudi Arabia has secured over 910 sports sponsorships across various disciplines, marking a significant push towards global sports influence
Out of the total sponsorships, 194 are football-specific, showcasing the Kingdom's focus on the world's most popular sport
State-owned oil giant Aramco has inked a deal with FIFA worth $100 million annually, extending through the 2026 men's and 2027 women's World Cups
The Public Investment Fund (PIF) is backing 346 deals spanning boxing, golf, esports, and more, solidifying its role in Saudi Arabia's sports strategy
The Saudi Football Federation has signed 48 memorandums of understanding with national associations, enhancing its global football network
Saudi Arabia is set to host the 2034 FIFA World Cup, a decision confirmed during a FIFA online congress, marking a milestone in the Kingdom's sports ambitions
These initiatives align with Vision 2030, Saudi Arabia's plan to diversify its economy and promote a vibrant society through sports and entertainment
Saudi Arabia's investments are reshaping the global sports landscape, with significant stakes in football, boxing, golf, and esports
While expanding its sports footprint, Saudi Arabia faces scrutiny over human rights concerns and the implications of its rapid ascent in global sports