Madhuri Dixit to Promote Odisha’s Timeless Handloom Heritage

KHUSHI KUMARI IMAGE SOURCE: INSTAGRAM

Bollywood legend Madhuri Dixit is now the brand ambassador for Odisha’s rich handloom heritage

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The Dhak Dhak girl’s charm is set to bring global attention to Odisha’s intricate weaves

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Madhuri will highlight the artistry behind Sambalpuri, Bomkai, and Ikat fabrics

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The initiative aims to boost demand for Odisha handlooms nationally and internationally

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Through her influence, local artisans hope for greater exposure and earnings

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Each fabric tells a story of culture, tradition, and unmatched craftsmanship

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Campaigns will focus on promoting handlooms at international exhibitions and fashion shows

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Many women in rural Odisha depend on weaving for livelihood and empowerment

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Madhuri’s involvement marks a new era for Odisha handlooms, blending heritage with glamour

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