In a major crackdown, the Indian government has banned several streaming apps including Ullu, ALTT, Desiflix, and Big Shots over obscene content concerns
Authorities flagged these platforms for promoting sexually explicit and vulgar content, often bordering on ‘soft porn’, violating IT and obscenity laws
Banned apps include Ullu, ALTT (formerly ALTBalaji), Desiflix, Big Shots, NeonX, Hotshots, Nuefliks, and PrimePlay, among others
The platforms were allegedly breaching India’s IT Rules, 2021, which prohibit obscene or sexually explicit material in digital content
Officials stated these apps were “misusing creative freedom” and “normalizing obscenity,” hence strict action was necessary to protect public morality
Most platforms are yet to issue an official response. However, some have removed explicit content or restricted app access in India
Netizens are divided—some welcome the move to curb vulgarity, while others raise concerns over censorship and creative expression
The ban signals stricter scrutiny for digital platforms. OTTs may now be required to adhere closely to revised content moderation norms