Elon Musk's X Sues Companies Over Ad Boycott

Feb 02, 2025 Khushi Kumari

Elon Musk’s social media platform, X, is suing advertisers. The companies conspired to boycott advertising after Musk’s acquisition

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The lawsuit was filed in a Texas court on Saturday

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The lawsuit targets companies such as Nestlé, Abbott Laboratories, Colgate, Lego, and others

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The goal of the boycott was allegedly to force X to comply with GARM's Brand Safety Standards

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GARM, founded in 2019, categorized harmful content like hate speech and misinformation

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The boycott allegedly hindered X's ability to compete for user engagement

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Many advertisers left Twitter due to layoffs and controversial account reinstatements

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