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Beyond the Glow: The Truth About K-Beauty in India

Korean culture, from beauty to fashion, is a global sensation. In India, the K-beauty trend is booming, with young consumers embracing multi-step skincare

Ingredients like snail mucin, rice water, and green tea extract fuel its popularity

K-beauty’s lightweight, hydrating formulas, including sunscreens, lip care, and serums, attract many Indians

Platforms like Purplle and Beauty Barn make access easy, while Indian brands now integrate K-beauty ingredients into their products

The ‘glass skin’ trend sets unrealistic beauty standards, while blindly following influencers or buying unverified K-beauty products can harm the skin

Indian skin (Type 4 & 5) has unique needs, making expert consultation crucial before following K-beauty

Korean beauty brands are rapidly expanding in India, with Ji-Woo launching  Neaf in Delhi and Mizon entering via Amazon and Tira

Offline K-beauty stores and clinics, like those in Humayunpur, highlight the industry's long-term growth

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