BCCI Faces Legal Heat Over IPL Robot Dog ‘Champak’

May 01, 2025 Khushi Kumari

BCCI’s AI robot dog, named ‘Champak’, became an IPL 2025 attraction but not without backlash

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Children’s magazine Champak filed a petition claiming trademark infringement over the name

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Delhi Press, the magazine’s publisher, argues that BCCI’s usage violates their registered trademark

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The Delhi High Court has issued notice to BCCI and requested a response within four weeks

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The robot dog ‘Champak’ was introduced as an entertainment feature in stadiums during IPL 2025

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The matter will next be heard on July 9, as per the court’s directions

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Champak is a popular kids' magazine in India with decades of cultural presence and loyal readers

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This case could set a precedent on brand identity and naming rights in the age of AI and tech

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