In an exclusive interview with NewsX India Alist, Founders of LoveGen, Bhavana Pandey, Nandita Mahtani and Dolly Sidhwani joined us on our special series. LoveGen is a brand that is uniquely tailored to meet the taste of an adventurous young generation who love to enjoy life and are interested in fashion, music and social media. LoveGen allows both young men and women to express themselves through clothes at every occasion.
Bhavana shared with us the idea behind the brand and said “All three of us have been friends for almost 20 years now. Fashion and marketing was something that was common between the three of us now, Nandita has been a designer for many years and Dolly had a brand and comes from an export background. I had a bit of marketing experience in fashion. Over many of our conversations, we realized that we don’t have fast fashion Indian brands which can be spread over all age groups and something comfortable.”
“That’s how the idea came about, and three of us were pretty much on the same page with it and we just decided to go for it and finally execution happened quite quickly,” added Bhavana.
Nandita Mahtani shared with us about the coming of the brand together and said “This is something that we all individually wanted to do and it was just about finding the right people to do it with because to start a new brand on this level is not an easy job. The three of us connected and our synergy was great and there was no turning back.”
Dolly Sidhwani talked to us about the thought behind the brand’s name and how LoveGen wants everyone to be loved. “We wanted to create a community about love, and there was a lot of hate around the world right now. We want everyone to be about love and everyone who follows us and wears the brand to be love generation,” said Dolly.
With so much prior experiences in the world of fashion and design, the founders elaborated on the USP of the brand and what sets it apart from others in the market. “Right now we are very focused on denims and what is really different about our brand is that it is very relaxed and at the same time it’s very glamorous and simple and interesting and it’s very cool and this is what sets it apart. A lot of our design elements come into play from our travels and whatever we carry back from our travels,” explained Dolly.
Renowned fashion designer Nandita shared her experiences working on that brand and said “LoveGen is a very affordable brand for everyone and it was very exciting to design. We have a lot more styles for every season and it’s more sort of interesting for the younger generations.” “We wanted more mass appeal so there was a lot of more scope,” added Nandita.
Throwing light on the journey of the brand in the wake of the pandemic and turbulent times, Bhavana told us “The last one and a half years, people have been through so much. We were fortunate because we have got partners who’ve invested in the brand. They were really supportive with us and the three of us been like very strong about it. We made sure to keep that our employees, our people are loved as much as we could. And we’ve kind of waded through this whole time together.”
Adding on how they are looking at the positive side, Bhavana further added “Our store in Malad, which is the Inorbit Mall has opened again and two more stores in Indore. We’re looking at opening more stores this year. We have started our brand online as well so we’re getting a lot of eyeballs on LoveGen.com.”
Talking about the emergence of digital marketing and sales, Dolly added “Social media is a huge part of our world but somehow I think there’s always going to be a balance between brick and mortar and digital. It is going to be a lot digital going forward but we are also planning to open 30 to 50 stores in the next two years.”
On an ending note, the founders of the brand advised their fans and viewers to never give up on dreams and follow their dreams and do what they love.
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HAL TO EXPORT ADVANCED LIGHT HELICOPTER TO MAURITIUS
BK Tripathy General Manager Helicopter Division HAL and OK Dabidin Secretary of Home Affairs Prime Ministers Office Government of Mauritius signing the contract
Hindustan Aeronautics Limited (HAL) has signed a contract with the Government of Mauritius for export of one Advanced Light Helicopter (ALH Mk III) which will be used by Mauritius Police Force.
The Government of Mauritius already operates HAL built ALH and Do-228 aircraft. “With this contract, HAL and Government of Mauritius have further strengthened the long standing business relations spanning over three decades,” HAL said in a statement. The agreement is in line with the Government of India’s vision to boost defence exports to friendly foreign countries.
The contract was signed by BK Tripathy, General Manager, Helicopter Division-HAL and OK Dabidin, Secretary of Home Affairs, Prime Minister’s Office, Government of Mauritius recently at HAL’s Transport Aircraft Division, Kanpur, Uttar Pradesh.
The ALH Mk III is a multi-role, multi-mission versatile helicopter in 5.5 tonne category. It has proven its mettle in various utility role including numerous lifesaving missions during natural calamities in India and abroad.
More than 335 ALHs have been produced till date logging around 340,000 cumulative flying hours. HAL also ensures technical assistance and product support to the customer to ensure healthy serviceability of the helicopter, the statement said.
Dream come true: Akashdeep Sengupta on composing Sooryavanshi’s Mere Yaara
In this exclusive interview as part of NewsX India A-List, Akashdeep Sengupta opened up about composing a song for Akshay Kumar and Katrina Kaif starrer Sooryavanshi.
Music composer Akashdeep Sengupta joined NewsX for a candid chat as part of NewsX India A-List. In the exclusive conversation, Akashdeep opened up about composing a song for Akshay Kumar and Katrina Kaif starrer Sooryavanshi, his journey till now and much more.
Talking about composing the song, ‘Mere Yaara’ in Sooryavanshi, Akashdeep expressed, “It is a dream come true to be a part of such a big production, such a big casting, working with the likes of Karan Johar, Dharma Productions, Akshay Kumar, Rohit Shetty and such a big franchise. It is a dream come true. It is a lovely song. We always had that trust. Me, Kaushik and Guddu, they are my fellow composers in the song. It is a dream come true for me to compose such a track for them. It took some time for this song to come out but eventually it has.”
When asked how did he bag the project, Akashdeep shared, “It was something that completely happened because of Azeem Dayani. Azeem is the music supervisor for Dharma films. He supervises all the films for Dharma music. He had immense faith in the song and in us. He took this song a long time back. It was with him since 2017-18. He tried to put the best film with the best cast and the best people. He got it in Sooryavanshi.”
Talking about the response to song, Akashdeep said, “I am simply overwhelmed. It is a dream come true. Before this, it never happened but now that the song is out, people have messaged and congratulated me and my team. We have all been benefitted a lot from this song and people have really loved it. They have really welcomed us in the industry as music directors.”
On composing music for Amazon Prime’s Sherni and Modern Love, Akashdeep shared, “These projects came to me out of the blue. Aniket, who is the head of Amazon’s music studio originals, called me one day and he told me that he was interested in my profile and he wanted me to supervise music. I have been associated with Pritam Da for a long period of time as a assistant to him. I have been vocally supervising his songs, like dubbing singers and all. From there, he got to know about me and he called me up. I gave them some ideas of mine. Sherni happened. I supervised the title track of Sherni, got all the artists together like Raftaar, Utkarsh, Akasa. For Modern Love, it happened the same way. There was already a song called Setting Sail. He made the Hindi official cover for it. I got Zaedan and Lisa Mishra onboard for that song. It is pretty much like you recruit the right artist, you choose the correct melody and you try to give a superb soundtrack to the audience. That’s how supervision works.”
ON REPUBLIC DAY, DALER MEHNDI WILL STAGE INDIA’S FIRST VIRTUAL LIVE CONCERT IN THE METAVERSE
Daler Mehndi, the star of the original Green Screen technology revolution in Indian music back in 1998, is all set to present the nation with its first Metaverse concert on Republic Day. His fans can expect to have an unforgettable experience at PartyNite.io, where they will be able to view his avatar in a larger than life virtual concert.
While it might not seem like a big deal at first glance, it is fairly important anyone who takes part in this online concert will have the chance to be more immersed than watching a live-streamed video. Instead you will be able to attend the concert as yourself in an exotic metaverse landscape as your customized avatar so you can groove with Daler Mehndi. From your mobile or PC, you can take part in this experience at home or wherever you are, on your own terms and invite friends along too. Daler Mehndi will be performing his evergreen hit albums, like Namoh Namoh, India India & Jago India! Dedicating an exclusive and first special performance to Shri Narendra Modi on this special occasion, Mr. Mehndi is all ready for what promises to be an unforgettable experience geared up to entertain thousands of fans all eager to let loose at ‘PartyNite!’
Selected NFTs will also be dropped during this event. Daler Mehndi’s deep ties to Indian soil made it the perfect choice for PartyNite to showcase its Indian Metaverse. Gamitronics, a Hyderabad-based game studio, has created this blockchain powered Metaverse which offers playable NFTs. The Pre-Alpha version of Party Night is a 2GB game install available for download on the internet.
The core of the Metaverse is based on parties and celebrations where brands and celebrities will reach the direct audience. Life is a party, get a life here! PartyNite offers various settings like island, campfire, amphitheater, lounge, cruise ship, Dragonpur from Chhota Bheem etc where each individual can have their own avatar as per their preference. People can buy & sell exotic locations, claim and mint NFTs, play to earn while having all the fun. One of the best features of this is that it is based on a blockchain and NFT game, which means you can earn NFT while playing it, which will be credited to your ApnaDao wallet. NFTs are digital goods that can be purchased, sold or exchanged for the same value on a blockchain. In this game, the blockchain is ApnaDAo Wallet, where your NFTs are stored. “Daler Mehndi is the voice of the nation. His voice reaches the god and common man with the same intensity. We wanted to launch our Metaverse with the very same sentiment, voice of India and global icon so when the world sees him in India ka Apna Metaverse, they feel the big huge roar of Digital India that YES, WE HAVE ARRIVED,” said Rajat Ojha, CEO, Gamitronics.
Gamitronics has used state of the art AI technology to use various behaviors and patterns of Daler Mehndi using various video sources and created his virtual avatar with lifelike animations.
Daler Mehndi becomes the first Indian performer to join the list of artists who have already performed in Metaverse virtual concerts, which have only occurred 4-5 times in terms of size and scale at this point in time. Other performers include Travis Scott, Justin Bieber, Marshmallow and Ariana Grande. India certainly needs more production like this. Much like augmented reality and virtual reality mediate between digital and physical realities, they are opening up new possibilities for pop music online by bridging connections between foreign artists who want to collaborate across borders or even trade show recordings of concerts with their fans all around the world. Metaverse concerts are also great because artists can perform live from anywhere in the world while audiences watch them from the comfort of their own homes. The Metaverse gives musicians a sense of creative freedom. As the creators and owners of the worlds they build, Metaverse offers users an immersive 3D experience that is shaped and transformed by their own content. The Metaverse is not owned by any one company but rather established as a peer-to-peer network where anyone can connect with one another.
CHILDHOOD MEMORIES ON CANVAS
‘I would like viewers to forget the hustle bustle of their metropolitan life and get back into flashbacks of their own childhood memories and start smiling and laughing, enjoying when they stand in front of my paintings.’
Artist Shiv Kumar Soni’s exhibition, Treasure Trove of Childhood Memories, is going on at The Project Café in Goa. The exhibition is a cohesive presentation of art, food, music and design woven around the curated polychromatic artworks of the young artist. The exhibition is being curated by Kirti Parihar. It is co-hosted by Samira Sheth, an independent Art curator from Goa. The exhibition is on until 31 January. Soni spoke to The Daily Guardian.
Window of my dream homeArtist Shiv Kumar Soni
Puppy on the Drive
Flying with kites
Butterflies over the face of puppy
Q: Tell us something about yourself.
A: I was born in 1992 in a goldsmith family in Churu district of Rajasthan. During my school days I used to draw on walls of my house using a chalk or pieces of bricks. Day by day that interest increased and I enjoyed the process. After my schooling I joined Rajasthan School of Arts, Jaipur and completed my Bachelors in Visual Arts in 2013. Along with my Bachelors I participated in group exhibitions in Jaipur in 2011 and 2012 organised by Jawahar Kala Kendra and Lalit Kala Academy. Since then I have done many solo and group exhibitions, some of my key shows are
Q: What made you become an artist?
A: My first choice was to draw and paint when I started to understand things around me. During my school days I would do more artwork than homework of other subjects. Doing art was like a routine for me since my early adolescent days. Eventually I bunked classes and came back home to do something creative and that would give me immense joy. So my art practice started quite early; I don’t remember how and when I chose to become an artist, I think it was my everyday ritual which is followed till now. I love working full time as an artist and would want to enjoy my time in this field.
Q: Tell us a little bit about “Treasure Trove of Childhood Memories”. What inspired you to create this work?
A: During my childhood I would stay on the terrace most of the time and while sitting there for hours I would draw/paint the birds, clouds, rainy sky, kites etc. I was mesmerised by them in my childhood so I decided to paint those things in my compositions. For my current series I worked on these compositions as I think childhood memories and dreams are no less than a treasure of life for human beings. Curator Kirti Parihar and I discussed to exhibit them and I started working on it for the exhibition.
Q: How much time did it take you to complete the art pieces for the collection?
A: It depends upon the design of the creation. Sometimes a painting finishes within one week or so and sometimes it takes two-three weeks to a month, so it totally depends on the concepts and objects in the painting.
Q: Each painting from the collection has a different story, tell us which one is closest to your heart and reminds you of your childhood.
A: Butterflies on the face of the puppy is my favourite amongst this collection. One fancies a particular thing in their childhood and wants infinites of those, for example, toys. A child would not be satisfied with one or two but would want to have a number of them. Likewise, I was enchanted by butterflies in my childhood and wanted to have a number of them around me, hence this is my favourite of all works. It truly shows the objective of my collection.
Q: Your views on the art world and the art market in India. Do you accept that art is instinctively an elitist activity or are things changing in India?
A: Yes, as we know that art market in India is very small in comparison to other developed countries. Main reason of this is that art education is not a part or a priority in the syllabus. So it should be improved, and to an extent now art is being accepted by parents as a career. However, in today’s times, through print and social media interactions people are engaging with art and artists a lot and I can see the contemporary art market gaining momentum in a few years. Also, the notion of art being an elitist object has got cracks in it and more and more millennials are buying art and showing interest in making art a part of their portfolio.
Q: Tell us about your latest exhibition at The Project Cafe? What is the one thing you want each visitor at TPC to take back with them after going through the art pieces?
A: I would like viewers to forget the hustle bustle of their metropolitan life and get back into flashbacks of their own childhood memories and start smiling and laughing, enjoying when they stand in front of my paintings. I am sure everyone who visits my show will relate to at least one of the artworks, and this has happened. During the show I got feedback from the curator that some people related to the curly hair and some to the innocent flamboyance of the protagonist “puppy”. It gives me immense joy to see that all age groups connect to my work some or the other way.
Q: Why did you choose The Project Café Goa to showcase your work? How did it help you as an artist?
A: The location of the project cafe is good and Goa is a very good place for holidays, tours and people are in a relaxed mood. Also, many people have moved to Goa post the first wave and are doing their up homes. Moreover, the curated audience in The Project Cafe is always remarkable. I have seen their past exhibitions and what I like about their presentation is that it’s an experiential space and not a regular gallery. They create multidisciplinary events around art which makes it even more interesting and engaging with the viewers, so we planned to do a show here.
Q: Is there a subtle message for our society that you are trying to convey through your work, “Treasure Trove of Childhood Memories”? What are your future plans?
A: I just wish that during tough times people remember some good memories from their childhood days, something that can bring a smile to their face and can make them time travel to those days for a few seconds. That’s what I try to do with my work and that’s what I wish for all.
So far I haven’t planned anything in specific for myself but wish to work till the last breath of my life.
‘I had tears in my eyes’: Saqib Saleem reveals Mohinder Amarnath’s reaction to his performance in 83
In an exclusive conversation with NewsX as part of NewsX India A-List, Saqib Saleem revealed Mohinder Amarnath’s reaction to his performance in 83 and much more.
Garnering praises for his stellar performance in 83, Actor Saqib Saleem joined NewsX for a candid chat as part of NewsX India A-List. As part of the exclusive conversation, the actor opened up about the response to his latest film 83, Mohinder Amarnath’s reaction to his performance and much more.
Speaking about the release of 83 and the response coming his way, Saqib said, “I have been working for the last 10-12 years but it feels like it is my first film because the love I have gotten for this, I have never gotten in my life for anything. It is just so overwhelming that the kind of messages I have been getting whether it is from the fraternity, whether it is from people on social media, my friends, my relatives and I don’t know how to react. Like I said, I have never gotten a response like this, so I don’t know what to say or what to do. I didn’t know that I was so bad at taking compliments. It is the first time I have realised that I am bad at taking compliments.”
When asked about the best compliment that he has received so far for his performance in the film, Saqib revealed, “If I had to tell you the best compliment I have gotten is from the man himself- Mohinder Amarnath. It was at the premiere of the film and I was very nervous about how he would see it. I had already the seen the film so I knew the film was good but I really wanted his review because I was playing him. When the premiere was on, I was slyly next to his seat, trying to gauge his reaction as to what he is thinking but I was getting very anxious. I was like I can’t do this to myself. I have to let him enjoy the film. I have to just disconnect from the film right now. I went out of the theatre. I had a couple of more black coffees and I got more anxious. When the film got over, I came back in. I went to him and I don’t know why but I had tears in my eyes. I looked at him and all I said was that ‘Sir, I am really sorry if I did something that was wrong’. He looked at me with his trademark smile and said, “Are you mad?”
“He had a red handkerchief that he would always carry himself in the 1983 world cup. He was wearing a red pocket square. He took out that pocket square and put on my jacket and said, “This is yours from now. You have made me 10 years younger.” I couldn’t stop crying. I had never in my life, my acting career had a more honest moment. I felt so connected to my own self at that time. Now, no review matters, no box office matters, nothing matters. The man himself appreciated it and that is the biggest validation I could have asked for, “ he added.
Check out the entire interview on NewsX YouTube:
ITA Awards 2021 will be held in March this year: Anu Ranjan
In the exclusive conversation with NewsX as part of NewsX India A-List, Anu Ranjan gave us an insight into ITA, her association with ITA and the preparations for this year’s ceremony.
As the countdown for ITA Awards 2021 begins, Producer Anu Ranjan joined NewsX as part of NewsX India A-List. In the exclusive conversation, Anu Ranjan gave us an insight into ITA, her association with ITA and the preparations for this year’s ceremony, especially amid a Covid scare.
Speaking about her association with ITA 2021 and what has the journey been like, Anu Ranjan said, “This is our 21st year. I started it and I have been there since its inception. It is just that because of what has happened the previous year, we have been running a few months late. Ideally it should have been last year but we had 20th awards last year so 21st would be held in March this year. I just love it. No other words for it.”
Talking about the inception of ITA awards, she shared, “It was an idea told to me by my friends while we were walking on the beach. They were saying that there are no TV awards and that was in 2000. That time, it was just a thought. I used to live in America and I moved to India after I got married. The Emmy’s was something that we had always seen so I said ‘Okay, let me try doing it’. It just so happened that TV started at the same time. All of a sudden, things started happening on television. All the KBCs and K Series etc, all started and ITA was launched the same year. TV from no where; people not recognizing who the TV stars were, became household names exactly that year onwards.”
When asked what has changed in the past 2 years considering the Covid-19 outbreak and the protocols that have been put in place, Anu Ranjan responded, “Last to last year, it was fab. There were 10-15 thousand people. We had it in Indore. It was perfect. Last year, we had to have it a studio. What we did was instead of having a 3 hour live show, we kind of extended it over 2 days. We did one act and let them all go. We had 10 awards with just 30 people and then continued. We did managed to do it. In the edit, we had put everything together. What we did in 3 hours, was spread into 20 hours. It worked pretty well that way too. This year, god willing, we have it in March. If things work out well, which I’m sure they will, then it is going to be another super year. “
On recognising actors who have amazed the audiences in the OTT space in ITA Awards 2021 nominations, she said, “This year, we have got OTT at par with TV. So far, TV was 80% chunk and OTT was 20%. Now, what has happened is that it has become 60-40. TV is still a little heavier. There is a lot happening here and the good thing is that all the artists, more or less, the same. Whether you are doing television, films or web, it is the same people and they are very widely recognised and accepted by all. That has made a very big difference. We started OTT 3 years ago and that time we had 14 show entries. This year, it goes into 100+. Every single network, all 8-10 of the platforms, all actively participating in the ITA awards.”
Check out the entire interview on NewsX YouTube:
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