Looking to elevate your gifting experience to the next level this festive season? Delhi-based luxury packaging brand Le Jahaan is here to help you out. Founder Devina Dalmia joins The Daily Guardian for a candid chat about her luxury gift packaging brand:
Q. Tell us about your entrepreneurial journey so far?
A. I studied at The British School, New Delhi and then went on to Boston University to pursue a degree in Business, Economics, and Art History. I believe this gave me an international outlook and allowed me to combine my creative skills with entrepreneurship. Later, I attended courses at Parsons School of Design, New York and the National Institute of Fashion Technology (NIFT) Delhi, to elevate my design skills.
Immediately after returning from Boston, I worked with my father in the Oil and Gas sector, in his engineering and manufacturing firm. I enjoyed the manufacturing part but felt that my creativity wasn’t being put to use. Soon after that, I visited Japan and saw how beautifully they package things. In India, I could never find beautiful options for packaging – something that was bespoke and luxurious and made the receiver feel special. That’s when I started Le Jahaan—because it’s never just about the gift but also about how it is presented. We are mostly a B2B manufacturer and supply to several online retailers like Ogaan Home, House of Things, Ikka Dukka to name a few.
Now, we have a presence pan-India and are also popular in the Middle East and America, which makes us so proud because our manufacturing is completely Indian.
Q. What makes your brand stand apart from others?
A. To be honest, nobody was doing this kind of high-end wooden packaging back in 2012, when we entered the market, and even now our products come at the most competitive pricing. Our packaging is reusable, both in terms of utility and as decorative items to be used on one’s vanity or coffee tables. In fact, there isn’t really any competition in our segment.
The name of the brand is an amalgamation of French and Urdu and it means ‘the world’ because there are two aspects to the name—we want to be part of the world and we draw inspiration from it too. I travel a lot and the inspiration for my products and designs comes from different parts of the world. For example, once I saw these lovely tiles in Turkey and we inserted the tiles in our boxes. It’s the kind of aesthetic that hasn’t been seen before because it’s very international.
Q. Do you believe there is an acceptance of luxury packing in the Indian market?
A. Oh yes, definitely! We manufacture for a lot of companies and take on special projects too. For example, we did the 10-year anniversary packaging for Raw Mango. It’s interesting when people come to us with out-of-the-box requests because they trust us to do a good job. For example, Billi Hu, a freshly roasted coffee brand requested a unique tiffin style box to be used as a pour-over for their products, and a customer asked for a baby mobile to hang freely from a tray.
Q. How did the pandemic affect your business?
A. Actually, the pandemic was good for us. Since our manufacturing is in-house, we were able to execute most orders despite slight delays. At the same time, we also started our industrial packaging vertical which is doing quite well. It’s fantastic that we have been able to hire more people in these difficult times.
We noticed that the sales of our pool trays skyrocketed as they became popular amongst people who had access to private pools. Our Catan trays, named for the popular board game, also started doing really well in this time.
Q. What have been the biggest challenges you have faced in building a luxury packaging brand?
A. When we began, no one in India understood the concept of luxury packaging – people would be willing to pay for a lehenga but not the box it came in. Fortunately, that has changed. We got a lot of help from brands that were more forward-thinking. Then about 4-5 years ago, festive gifting really picked up. People came to us and said they didn’t know that such a product had ever existed. People are also now becoming aware of the benefits of recycling and reusing because a sustainability culture is becoming the norm. It’s been very fulfilling for me to have a created a product that can be utilised and is also beautiful.
Q. Tell us about your latest collection? What can one expect?
A. Our latest collection is the Terrazzo Collection, and it consists of premium wooden boxes inspired by Venetian mosaics that adorn landmarks like the ‘Hollywood Walk of Fame’. These multipurpose boxes can be used to store gifts, keepsakes, jewellery, crystals and any other useful items. They come in yellow, green, blue, pink and beige colour palettes that embody a classic appeal.
The interviewer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on email@example.com.
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APPLAUSE ENTERTAINMENT BEGINS 2022 WITH A HAT-TRICK OF SHOW RELEASES IN JANUARY
Applause Entertainment has kick-started 2022 on a high note, with two back-to-back show releases. The Sameer Nair-headed content studio of the Aditya Birla Group started the year with a bang with ‘Kaun Banegi Shikharwati’ streaming on Zee5 and ‘Humble Politiciann Nograj’ streaming on Voot Select.
Now, Applause Entertainment is all set to score a hat-trick with Mohit Raina-fronted ‘Bhaukaal Season 2’, streaming on MX Player.
Interestingly, Bhaukaal Season 2 is Applause Entertainment’s 30th release since its inception, it is 10th offering on MX Player and also its seventh show to boast of a second season. The first season of ‘Bhaukaal’, which was released in early 2020, became a huge hit for its hard-hitting storyline based on a real-life super cop, Navniet Sekera. The second season of the show revolves around how this police officer in Muzaffarnagar, UP, busts the Dedha gang and brings law, order and peace to the region.
What makes this feat even more commendable is that Team Applause is constantly exploring different genres with every show. ‘Kaun Banegi Shikharwati’ produced in association with Emmay Entertainment, streaming on Zee5, is a story of a royal dysfunctional family featuring an ensemble of fantastic actors like Naseeruddin Shah, Lara Dutta, Soha Ali Khan, Kritika Karma, Anya Singh and Raghubir Yadav. The political satire, ‘Humble Politiciann Nograj’ produced in association with Firstaction Studios and Danish Sait, streaming on Voot Select, takes ahead the 2018 film with a new story running into 10 episodes. ‘Bhaukaal Season 2’ produced by Applause Entertainment in association with Baweja Studios Production has been eagerly awaited by the audience ever since it was announced post the release of its first outing.
DEEPIKA, ANANYA & SIDDHANT STARRER ‘GEHRAIYAAN’ TRAILER OUT NOW
MUMBAI: Directed by Shakun Batra, Amazon Original Movie ‘Gehraiyaan’ stars Deepika Padukone, Siddhant Chaturvedi, Ananya Panday, Dhairya Karwa as leads along with Naseeruddin Shah and Rajat Kapur in pivotal roles.
Gehraiyaan will have its World Premiere on Amazon Prime Video across more than 240 countries and territories on 11 February 2022. Directed by the very talented Shakun Batra, Gehraiyaan is a relationship drama that looks beneath the surface of complex modern relationships, adulting, letting go and taking control of ones’ life path.
Speaking about the film, Deepika Padukone said, “Alisha, my character in Gehraiyaan is extremely close to my heart and certainly one of the most challenging characters I have portrayed on screen. I am grateful to have had the opportunity to play a role that was fun and challenging at the same time.”
Ananya Panday said, “Shooting with the wonderful cast and crew of Gehraiyaan has been an absolute high point for me and I never wanted the shoot to end! There’s a certain realness to the story of Gehraiyaan; while the film dives into the complexity of relationships it also talks about the thrill of being in love, of discovering oneself and charting ones’ path.”
ALIA BHATT CLOTHES THE NEEDY
NEW DELHI: Pretty Bollywood actress Alia Bhatt, who will soon be seen in S Rajamouli’s magnum opus ‘RRR’, is now giving back to the community through a new initiative. She launched Ed-a-Mamma, a conscious clothing brand for kids, a while back and has now kicked off a ‘Buy1Give1’ initiative, which will provide basic clothing for underprivileged children. For this initiative, every purchase made on their website will be matched with a garment donated by Ed-a-Mamma for a child in need. Ed-a-Mamma has partnered with Goonj – a renowned NGO working across India that focuses on clothing as a basic, yet unaddressed need. Alia Bhatt said, “With Ed-a-Mamma, I set out to create a world that nurtures in children, a love of nature. Knowing full well that they will look after what they love. The Buy1Get1 initiative will be used to gift garments to children in need and we hope to make kids understand the joy of sharing with people who are less fortunate.”So while the actress’ career is flying high and she is busy with numerous films, Alia has not forgotten those in need.
SIDDHANT BRINGS A LUXURIOUS HARLEY DAVIDSON HOME
MUMBAI: Actor Siddhant Chaturvedi recently brought home a luxurious Harley Davidson Sportster S, making him the first person in India to have the bike.
The ‘Gehraiyaan’ actor took to his social media to share the news of the same with his fans and followers. The actor, who rose to fame with MC Sher from Gully Boy, has certainly come a long way in the matter of just 3 years, which is a rather remarkable feat.
On the work front, Siddhant is currently gearing up for Shakun Batra’s next ‘Gehraiyaan’. He also has ‘Phone Booth’, ‘Yudhra’ and ‘Kho Gaye Hum Kahan’ in the pipeline.
SONAL CHAUHAN TO PLAY LEAD IN AKKINENI NAGARJUNA’S THE GHOST
MUMBAI: Akkineni Nagarjuna’s ‘The Ghost’ is a much-anticipated film ever since its announcement. Earlier it was said that the Bollywood star, Jacqueline Fernandez was cast for the film however, the word on the block is that the talented Sonal Chauhan will be playing the lead opposite Nagarjuna instead of Jacqueline.
That’s right, Sonal Chauhan fans are in for a treat as they get to see their favourite actress on the silver screen. A source close to the film said “Makers felt Sonal Chauhan was the best fit for the lead role opposite Nagarjuna in ‘The Ghost’. They felt both the actors Sonal and Nagarjuna would make for a fine on-screen pair and that’s when they approached her. The two are definitely going to portray some great chemistry in the film.”
SALMAN TO FEATURE IN GURU RANDHAWA’S NEW SONG
MUMBAI: Superstar Salman Khan will be seen flaunting his acting skills in singer Guru Randhawa’s new song ‘Main Chala’.
Female vocals of the track have been lent by Lulia Vantur, and the female artist who will be featuring alongside Salman is Pragya Jaiswal. On Tuesday, Guru Randhawa took to Instagram and shared the update with his fans.
“Love will be in air with #MainChala! Song releasing on 22nd January. Stay Tuned,” he wrote.
He tagged Salman Khan and Pragya in the comments. Produced by Salma Khan, the romantic track will be out on January 22.
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