Zomato Faces Backlash for Selling ‘Analogue Paneer’ to Restaurants: What Is This Fake Cheese?

Zomato is facing criticism for offering “fake paneer” to restaurants through its B2B service, Zomato Hyperpure. Although the product is labeled “Analogue Paneer” on the Zomato Hyperpure website, the manufacturer markets it as “fit for tikka and gravy paneer dishes,” which has raised concerns about food safety.

The issue of “fake paneer” gained traction after X user Sumit Behal shared his concerns on the social media platform, highlighting how restaurants do not inform customers about the use of this imitation cheese in their dishes.

“India loves paneer dishes, and restaurants sell fake paneer made with vegetable oils without any disclaimer. They made you believe that you are eating healthy food by eating varieties of paneer dishes over junk food,” he stated on X. “This is being sold on the website of Zomato for restaurants,” added the Gurgaon resident. His post sparked backlash against Zomato Hyperpure for facilitating food adulteration.

What is Analogue Paneer?

Analogue paneer, often referred to as fake or synthetic paneer, serves as a substitute for traditional paneer, crafted from cheaper, non-dairy ingredients. Unlike authentic paneer, which is derived from fresh milk curdled with lemon juice or vinegar, analogue paneer typically includes vegetable fats, starches, and other non-dairy components.

On Zomato Hyperpure, one listing describes analogue paneer as being “made from skimmed milk and vegetable oil,” noting that its “milk fat is replaced with vegetable fat.”

Why Do Restaurants Use Analogue Paneer?

The primary reason is cost-effectiveness. On Zomato Hyperpure, 1 kg of analogue paneer is priced around ₹210, while authentic paneer typically retails for approximately ₹450 per kg. This price difference allows restaurants to increase their profit margins, especially since they often do not disclose the use of fake paneer in their menu items.

Health Risks Associated with Analogue Paneer

Many people, particularly vegetarians, consume paneer for its protein benefits. The use of fake paneer raises questions about its nutritional quality. Additionally, a significant portion of analogue paneer contains hydrogenated vegetable fats, which may have trans fats. These can be detrimental to cardiovascular health and may heighten the risk of heart disease, elevated cholesterol levels, and inflammation.