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‘The Bigger, The Better’: This Pub Was Giving Free Drinks According To ‘Bra Size’

An Adelaide pub sparked outrage with a controversial offer linking free drinks to women’s bra sizes, requiring bra removal for verification. Following public backlash, the pub withdrew the offer and apologized.

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‘The Bigger, The Better’: This Pub Was Giving Free Drinks According To ‘Bra Size’

An Adelaide-based pub, Woolshed on Hindley, recently found itself at the center of a controversy after launching a promotional offer that linked the number of free drinks to women’s bra sizes. The advertisement, widely circulated on social media and displayed within the pub, promised free drinks based on bra cup size—one drink for A-cup, two for B-cup, and three for C-cup. Shockingly, the offer also required women to remove their bras to verify their size, sparking immediate outrage.

Public Outcry and Swift Backtrack

The provocative tagline, “The bigger, the better,” further fueled public anger. Customers and advocacy groups criticized the promotion for being sexist and objectifying women. Protesters gathered outside the pub, and the backlash forced the management to withdraw the offer promptly.

Apology Issued After Heavy Criticism

In response to the uproar, Woolshed on Hindley issued an apology on its official social media platforms. The statement read:
“We sincerely apologize for the recent post shared by our club. We regret causing discomfort and embarrassment to anyone who felt offended.”

Despite the retraction, the pub continues to face criticism for promoting such an insensitive campaign. The incident highlights the growing public intolerance towards marketing tactics that exploit gender stereotypes for publicity.