Visuals from Swiss Alps have taken social media by storm as Swiss-Indian singer BombayMami, formerly known as Tashan, filmed her latest music video, “Fire In Delhi,” while snowboarding on the snowy slopes of Switzerland.
An Unconventional Shoot
In a creative twist that marries traditional Indian attire with extreme sports, BombayMami donned a striking red lehenga and flowing dupatta while snowboarding in the majestic Alps. Capturing her joyous ride through the pristine white terrain, the music video features her delivering the lyrics of “Fire In Delhi” with infectious energy, proving that music and adventure know no boundaries.
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Social Media Buzz
Taking to Instagram, BombayMami uploaded multiple reels from the shoot, announcing her new album’s release. Her post read, “Fire in Delhi from my upcoming album OUT NOW. Watch the music video, download and show your parents, aunties & uncles via the link in my bio,” quickly garnering widespread attention. Fans and fellow artists alike couldn’t get enough of the unique blend of cultural homage and high-adrenaline fun. Indian singer Sid Sriram described the video as “craaaazy,” while British musician Kojey called it “one of the coolest things I’ve ever seen.”
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Rebranding for Heritage
BombayMami’s decision to rebrand from Tashan marks her effort to reconnect with her Indian roots. Beyond her musical talents as a singer and songwriter, she is also a London-based clothing designer. This creative venture not only showcases her versatility but also highlights her commitment to celebrating her heritage in innovative ways.
