In the age of viral fame and Instagram Reels, content creators often push boundaries to grab public attention. One such example is Mumbai-based influencer Seema Kanojia, whose recent viral video has stirred both fascination and concern.
In the video, Seema is seen dancing and playfully rolling in a road flooded with dirty rainwater, as though enjoying a carefree swim in a pool. Her uninhibited performance, set against the backdrop of a typically busy Mumbai street, shocked onlookers and quickly lit up social media.
While some viewers praised the creativity and boldness of her act, others condemned it as reckless and unsanitary. The video reportedly racked up millions of views and comments within hours, with users split over whether it was a harmless display of fun or an inappropriate stunt for cheap publicity.
Internet Fame vs. Social Responsibility
Seema’s performance has reignited discussions around the lengths to which some influencers will go to achieve online fame. “Going viral” has become the new benchmark of success, often at the cost of ethics, hygiene, and public decency.
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Social media users even compared her to Puneet Superstar, known for his bizarre content, including drinking gutter water mixed with lemon. Just like Puneet, Seema now finds herself at the center of a controversy her dance in dirty water joining the growing list of shock-value content that goes viral.
Content Creation in Public: A Right or a Disruption?
Filming in public spaces like busy roads raises larger questions about the impact of such content on daily life and public hygiene. Seema’s video, shot on a road frequented by thousands, has sparked concerns over cleanliness, social behavior, and the message it sends to followers.
With over 850,000 Instagram followers, Seema clearly commands attention. But critics question whether such stunts are necessary to retain a digital audience.
Where’s the Line Between Creativity and Sensationalism?
This incident reveals a growing trend on platforms like Instagram shock and weirdness trump meaningful creativity. Experts argue that true content creation should aim to educate, uplift, or entertain responsibly rather than merely provoke or disgust.
As viral fame becomes increasingly valued, creators must ask themselves: is temporary fame worth compromising public decency and self-respect?
Social Media: A Powerful Tool With Growing Responsibilities
Seema Kanojia’s controversial video acts as a reflection of today’s influencer culture one that often prioritizes virality over values. While platforms like Instagram empower creativity, they also demand responsibility.
Content creators must remember that their influence extends beyond likes and views. True impact lies in positive, ethical, and inspiring content not just stunts that shock the internet.
