Dunkin’ Goes Viral with “Very Demure” TikTok Trend, Brings Back Pumpkin Spice Latte

Dunkin’ is embracing the popular “very demure” TikTok trend with the announcement of its fall menu, featuring the much-anticipated return of the Pumpkin Spice Latte. The coffee chain confirmed on social media that the iconic seasonal beverage would be back on August 28, just in time for the fall season.

In a playful social media post, Dunkin’ shared an image from its app with the message: “See how we’re bringing back pumpkin? Very mindful, very patient, very demure.” The Instagram caption added a fun twist, hinting at the release date without directly stating it: “Apparently I’m not allowed to say when pumpkin comes out but it rhymes with shmaugust shwenty shmeighth.”

Fans quickly deciphered the playful hint, realizing that the Pumpkin Spice Latte will be returning on August 28. Despite the slightly later release date compared to previous years, Dunkin’ enthusiasts flooded the comment section with excitement and anticipation. Comments ranged from users eager to try new menu items, like the marshmallow cold foam, to others declaring their devotion to all things pumpkin.

Dunkin’ also took to X (formerly Twitter) to announce the return of its fall menu, posting a humorous message: “Warn your boyfriends now – pumpkin is back next week.” The tweet gained significant attention, racking up nearly 39,000 views and drawing responses from other brands, including the official accounts for Chrome and Morphe.

This marketing strategy aligns perfectly with the current TikTok trend, showcasing Dunkin’s ability to stay relevant and engage with its audience through contemporary social media practices.