Indian wrestler Vinesh Phogat’s journey at the 2024 Paris Olympics took a dramatic turn when she was disqualified from the women’s 50kg freestyle final due to a weigh-in issue. Despite her disqualification for being over by just 100 grams, Phogat’s performance has sparked a significant increase in her market value as a brand ambassador.
Disqualification and Court Battle
Vinesh’s hopes for a medal were dashed when the Court of Arbitration for Sport (CAS) upheld her disqualification. Her elimination from the event, despite her advancement to the final, left many in India heartbroken. However, Phogat’s athletic prowess has elevated her profile beyond the Olympic arena.
Surge in Endorsement Fees
Before the Paris Games, Vinesh Phogat was earning around INR 25 lakh per endorsement deal. Now, her fee has surged to between INR 75 lakh and 1 crore per deal, reflecting her increased brand value and market demand.
Neeraj Chopra and Manu Bhaker’s Brand Growth
Meanwhile, Indian athletes Neeraj Chopra and Manu Bhaker also saw boosts in their brand value following their performances in Paris. Chopra, who won silver, saw his brand value rise to USD 40 million (INR 330 crore), while Bhaker, who earned two bronze medals, increased her endorsement fee sixfold, landing a INR 1.5 crore deal with ThumbsUp.