The name itself prepares you for its quaintness. Velvet Duck, a newest kid on the online fashion blog, is getting inundated with young girls queuing up for its peasant blousons and pinafore dresses. Not to forget easy to lounge in jumpsuits in the finest cotton.
Chic yet comfortable, stylish yet casual, well detailed yet understated, www.velvetduck.in emerges as the newest online fashion tale, launching with an endearingly beautiful collection of Western wear for women. Tailored and designed by Neetu Juneja, a fashion designer and entrepreneur, it makes available a range of silhouettes that one chooses from sitting in the comfort of their home. Fashionistas can click away, hand picking a smart shirt, combining with it a straight-lined skirt and adding cotton dress to their cart.
A quaint and chic fashion brand enriched by the evolved sensibility of Neetu Juneja, Velvet Duck is an ode to the comfy, chic, trending yet affordable clothing. Surprisingly well received from the word go, it has topped the charts in the visibility quotient, opening the floodgates of orders. Neetu attributes this acceptance to the fact that work from home culture has radically transformed fashion preferences across the world.
Over the last few months, as people were stuck to their homes, the need for comfortable apparel snowballed. “Work from home has removed all boundaries of formal and semi-formal attire. The office has moved from a chair to a couch to a bean bag and thus the shift to comfort clothing. Consumers’ preferences started gravitating towards apparel that were comfortable to work in yet presentable enough for virtual meetings and social-media appearances. Each of our ensembles meets this parameter,” shares Neetu Juneja, founder of Velvet Duck.
Sustainability too is at the core of this brand. “Fashion has emerged as a popular choice amongst new customers due to low-entry price points and rising popularity of social commerce.
We continue to expand our value fashion portfolio offering trending styles at affordable price points,” shares co-founder Manpreet Juneja.
Comfort is on top of consumers’ minds more than ever before. Consumers today are shifting focus from technicalities and performance to comfort-oriented silhouettes that promise versatility and utility. With an eye to fashion and an ear to history, Velvet Duck as a brand is constantly on a lookout for gems from Indian craft and culture.