If every decade has its own buzzword—the one for the 2020s is bound to be ‘sustainability’. By adopting and advocating sustainable practices and supporting local operations, today’s ‘woke’ generation is paving the way for the rest of the world to follow in its footsteps. Amka India, a homegrown initiative that repurposes discarded items into fashionable ones, is leading the way in this regard.
Shares Amandeep Kaur, founder and Creative Director of Amka India, “At Amka, we aim to provide authentic handmade products while empowering women from less privileged backgrounds, protect ancient crafts from extinction, encourage the use of handicrafts, and sell sustainably sourced artefacts and lifestyle products across India.”
Launched in 2020 by Kaur, who is also a designer, poet and painter, Amka began by selling vintage art and paintings, before launching a line of clothing and lifestyle products earlier this year. At the Amka Recycling Studio, old clothes are repaired, recycled and reused. This initiative is aimed at reducing textile waste and encouraging the switch to zero waste sustainable fashion.
Amandeep Kaur studied Fashion Design at Adelphi University, Long Island, New York and Brand Management at Birkbeck University of London, England. She was born in New Delhi, India and after attaining her educational degrees, practiced and learnt under the guidance of talented Indian designers, before deciding to launch her own brand. As a painter, concept artist, writer and strong believer in body positivity, she says, “Body positivity means valuing and respecting all bodies, no matter what they look like or what they can do. Everyone deserves to feel a positive connection with their body.” She exhibits her art work around the world, in places such as London, Museum of Goa and Bengaluru.
However, it is her fashion initiative that is taking up all her time at the moment. By not focussing on fast-paced seasonal collections, she hopes to encourage an appreciation for slow fashion, featuring handmade products made by local artisans of India. “Our vision is to create zero waste fashion using hand-printed textiles and needlecraft techniques, that will keep our local traditions alive and protect them from becoming extinct,” she explains.
Amka began retailing from their Instagram page, through small WhatsApp groups, on LinkedIn and on their website. The primary focus since their launch has been to spread the word about their bespoke tailoring services for handcrafted clothing and large variety of lifestyle products, including dresses, co-ord sets, batuas and bags, paintings and even quirky bookmarks. Plans for expansion in the sustainable Home Textiles industry are also in the works.
Amka India readily encourages its existing and new customers to donate old and worn out clothes to be repurposed into beautiful new outfits or other items. “We make thoughtful fashion, our silhouettes are mindfully created to avoid wasting fabric and dumping. We even use dumped textile waste from the small scale and large scale factories in Haryana, New Delhi and Punjab. Recently, we also collaborated with @projectasha_ situated in Jabalpur, Madhya Pradesh, to send clothes to needy families. We felt this was the least we could do in the difficult times of Covid-19 to help people from less privileged backgrounds, by donating old clothes collected from different sources of India,” says the founder.
As a relatively new brand on the market, the biggest challenge they faced was in sourcing textile scrap. People were reluctant to donate their old clothes but the team at Amka India persisted, focussing on the positive outcome of their initiative on the environment. They also offered discounts on clothing on the basis of the weight of the textile waste received.
However, Kaur asserts that her painstaking efforts have been worth it, as the customers enjoy the final product – comfortable clothes made from organic fabrics that are naturally dyed, and made to last for years, in keeping with the spirit of slow fashion.
Though this eco-conscious fashion brand is based out of New Delhi, they ship worldwide. Products are retailed through Instagram @amkaindia, their website of the same name and a few Multi Designer stores such as Label House in Faridabad. They also encourage socially distanced appointment bookings at their New Delhi Printing and Recycling Studio in Deep Vihar, Rohini, for a personalised shopping experience.
Kaur signs off with, “We want to spread the word about our design initiative, our lovely airy dresses made with thoughtful silhouettes, keeping timeless Indian fashion in mind. Our sustainable and slow fashion brand is inspired by the stories of people around us, all the while strictly following the 4 Rs—Reduce, Reuse, Recycle and Recover.”
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RANI WRAPS UP ESTONIA SCHEDULE OF ‘MRS CHATTERJEE VS NORWAY’
MUMBAI: Estonia schedule of Rani Mukerji-starrer ‘Mrs Chatterjee Vs Norway’ has been completed. On Tuesday, the makers of the film took to their social media handle to share the update with the fans. They also posted a picture, wherein we can see Rani celebrating the completion of the schedule by cutting a cake with the whole cast and crew in Europe.
As per a statement, Rani and the entire crew shot in a bio bubble with all necessary precautions. The final schedule of the movie is expected to begin in India soon. Directed by Ashima Chibber, ‘Mrs Chatterjee Vs Norway’ revolves around a journey of a mother’s battle against an entire country. Apart from ‘Mrs Chatterjee Vs Norway’, Rani will also be seen in ‘Bunty Aur Babli 2’, co-starring Saif Ali Khan and Siddhant Chaturvedi.
SUNIEL SHETTY AWESTRUCK AFTER MEETING BIG B
MUMBAI: Believe it or not but even celebrities also get star-struck after they meet their favourite actors. The same happened with veteran actor Suniel Shetty after he appeared on the show Kaun Banega Crorepati hosted by megastar Amitabh Bachchan.
Taking to his Instagram handle, the evergreen actor shared a picture with the megastar from the sets of the game show Kaun Banega Crorepati. Sharing the picture, Suniel penned a note reflecting his visit to the show and how he got ‘wonderstruck’ and already a ‘crorepati’ after meeting Big B.
“Wonderstruck as always at the knowledge and discipline one can imbibe from the legend the mighty Mr Bachchan. After that you always walk away a #crorepati. Thank you for the moments Amitji. #KBC #KaunBaneCrorepati #sony @amitabhbachchan @apnabhidu #lockkiyajaye #mahacomputerji.”
NICOLE KIDMAN OPENS UP ABOUT DIVORCE FROM TOM CRUISE
WASHINGTON: Hollywood star Nicole Kidman recently gave some brief insight into her marriage and subsequent divorce from actor Tom Cruise.
Though typically both are shy about commenting on the end of their marriage, however, according to Fox News, speaking to a fashion magazine for its upcoming October issue, Kidman was willing to discuss the immense media scrutiny their relationship invited in the 1990s. Kidman and Cruise got together after meeting on the set of ‘Days of Thunder’. The actors married just six months after the movie came out in 1990 and remained together for more than a decade before finally splitting in 2001.
The outlet reported that Kidman’s acting career started to be eclipsed by all the attention surrounding her personal life and marriage. However, looking back now, she sees only her culpability in the media narrative. With a laugh, Kidman told the interviewer, “I was young. I think I offered it up? Maybe I’ve gotten a bit more trepidatious, but I’m always trying to be as open as possible. I just prefer to live in the world that way.”
She further added, “I’m wary at times, and I’ve been hurt, but at the same time I much prefer a warm approach rather than a prickly shutdown approach.” Kidman went on to note that the experience left her heart “open” when she finally met her now-husband, country singer Keith Urban.
BOLLYWOOD STARS SHOWER BIRTHDAY WISHES ON KAREENA
MAHARASHTRA: As the ever-gorgeous Bollywood star Kareena Kapoor Khan turned 41 on Tuesday, several of her family members and fellow celebrities from the film fraternity, poured in birthday wishes for her.
Kareena’s sister Karisma Kapoor shared pictures from their childhood on her Instagram handle and wrote, “Will always be by ur side. Happy birthday to the best sister in the world.. my lifeline. love you the mostest. #birthdaygirl #sisterlove #beboisthebest #happybirthday.”
Filmmaker Karan Johar, one of the closest friends of Kareena, shared a selfie with the birthday girl and wrote, “We are pouters and posers in crime! So much love for my favorite girl on her special day! Happy birthday to my poo for life (that can sound wrong on many levels but bolna banta hai!) Love you so much.”
Actress Kangana Ranaut extended her birthday wishes by sharing a collage featuring stunning pictures of Kareena. She wrote, “Happy Birthday to the most gorgeous of them all.”
Kareena’s brother-in-law Kunal Kemmu posted an adorable picture to wish her on her special day. Malaika Arora on her Instagram shared a clip of the ‘3 Idiots’ actor and wrote, “Happy Birthday to my most stunning n beautiful Bebo. Keep Glowing n shining… Love you.” Kiara Advani, who shared screen space with Kareena in ‘Good Newwz’, also shared a stunning picture of the birthday girl and wrote, “Happy birthday to the most iconic superstar! Love you, Bebo.”
Actress Jacqueline Fernandez also shared a picture of the ravishing beauty while sending her greetings on the special day. “Happy birthday Kareena. Wishing you the best in your life and adventures. From Jackie,” she wrote.
ARJUN KAPOOR ON VENTURING INTO FOOD & FITNESS SPACE
MUMBAI: Bollywood actor Arjun Kapoor, who battled obesity since childhood and has gone through a remarkable physical transformation. Recently he said that he will soon be venturing into the food and fitness space. Talking about how fitness has changed his perspective, Arjun revealed, “People have been kind enough to notice my transformation. My fitness journey has not only changed the way I look at food, nutrition and fitness but it has also changed the way people look at me. The opportunities and offers coming to me have also changed.” He further spoke regarding wanting to venture into the food and fitness space and said, “I have definitely initiated multiple conversations to explore myself in the food and nutrition space and I’m excited for some of the things that will materialise soon. I will be in a position to share more concrete details in the days to come. I want to be a part of ventures that are aiming to revolutionise the fitness space!” In August, Arjun had opened about his battle with obesity in an interview with a leading daily, wherein he said how his “underlying health condition has always made it a struggle for him to constantly stay a certain size”.
Later the 36-year-old actor had disclosed that he joined forces with world kickboxing champion Drew Neal to push himself to get the correct body type, and seems like his commitment to fitness is reaping benefits for him.
‘THE CROWN’ TAKES THE THRONE AT EMMYS 2021
LOS ANGELES: Netflix’s ‘The Crown’ won big at the Emmys 2021. This show which follows Queen Elizabeth’s life throughout the decades of her reign was declared winner of the Outstanding Drama Series award at the 73rd Primetime Emmy Awards. It also bagged awards for best actors (drama) and best actors in supporting roles. The show also took home the best writing and directing award.
On such a remarkable win, the team of Netflix took to the streaming giant’s official Twitter handle to congratulate the members of the show. “Congratulations to the cast and crew of The Crown for their 11 Emmy wins — including Best Drama Series, Best Actress for Olivia Colman, and Best Actor for Josh O’Connor https,” the tweet read. Apart from ‘The Crown’, ‘Ted Lasso’ also registered a golden win at Emmys 2021. It racked up four wins, including for best comedy and star Jason Sudeikis. Emmys moved to an indoor-outdoor venue this year due to the pandemic. It was held on Sunday at the Event Deck at LA Live.
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