Four films are in various stages of completion in the last four months of the pandemic. Sounds like a tall order, but this is exactly what one new-age production house has gone ahead and done. Yoodlee Films has completed four feature films in the last few months. Covid-19 has pushed the Indian film industry to rethink production logistics, on-set protocol, safety regulations for cast and crew, and challenged conventional distribution, publicity, and release methodologies. In the midst of this, they have successfully managed to complete the shooting of 2 films simultaneously, with all directives and measures in place.
They have also wrapped up the post-production work on 2 other films (Agra’ and ‘Bahut Hua Samman’), which are now being readied for release. The production house immediately sprung into action as soon as the Unlock guidelines for film shoots were announced. AHindi romantic comedy involving a stand-up comic duo, called ‘Comedy Couple’ and Marathi cinema’s first horror-comedy featuring Zombies ‘Zombivali’ started shoot immediately after the lockdown was lifted and completed the same in the next couple of months. Vikram Mehra, MD, Saregama India, says: We are passionate about telling interesting stories.
We had set out as a rank outsider, with a thriving desire to create cinema that affects and engages and to bring some order and method into the madness of film-making. Today we have proved ourselves to be the fastest-growing movie studio in the business, ready to take up challenges and create a new work principle, which is both effective and economical. Our success proves that the tenets of good management work even in the film industry if applied with reason and sense.”