The Tribe Concepts, India’s first plant-based and skincare brand has become synonymous to the time-tested beliefs of Ayurveda. The brand has roped in acclaimed South Indian actress Raashii Khanna as their brand ambassador for its skincare range. The vivacious actress shares like-mindedness with the brand and is a perfect match in spreading the word for adopting a clean and conscious lifestyle.
With glowing excitement on her face, Raashii Khanna said, “I came across The Tribe Concepts a while back and I have been in awe ever since! We share mutual love for 100% natural, pure Indian ingredients, which are a great alternative for skincare. I love the fact that they make chemical-free, sustainable and vegan products that are highly effective. I also admire how their ethos remains the same inside and outside the box with plastic-free packaging, ethical sourcing and manufacturing practices.”
As she welcomes Raashii Khanna to The Tribe Concepts family Amritha Gaddam, Founder & CEO of The Tribe Concepts said, “This collaboration is extremely close to our heart because Raashii is as much of a believer for a clean and conscious lifestyle as we are. We truly think that every choice we make on a daily basis has the ability to impact our ecosystem. Along with delivering power-packed performances on screen, Raashii is a power-packed personality off screen too. Through this like-minded synergy, we aim to create awareness around Ayurveda and the power of Indian ingredients.”
The Tribe Concepts strongly believes in the power of the ancient science of Ayurveda and pure Indian ingredients. Combining the two, the brand carefully curates skincare products that solve specific problems and offer amazing results. Since its launch in 2019, The Tribe Concepts has launched many unique products and will continue persistent efforts in innovating conscious and sustainable skincare essentials.
ABOUT THE TRIBE CONCEPTS:
Founded in 2019, The Tribe Concepts is a thoroughly modern and all-natural range of skincare products inspired by Ayurveda. We aim to provide natural alternatives for skincare by bringing the ancient wisdom of Ayurveda to the modern world. Our unique formulations are 100% organic, chemical and preservative-free and hence are in the form of powders and cold-pressed oil.
Finding our roots in the Godavari Belt of India, every single ingredient that goes into our steel tins and glass bottles finds its source in a pollution-free environment. For us, the purity of ingredients is paramount. Each of our ingredients is sustainably sourced from tribal valleys of India where the soil is untampered and the air is as pure as it gets. We go the extra mile to care for the planet with plastic-free packaging, zero chemical usage and ethical practices as a token of gratitude for mother nature.
We have always advocated the ‘women in business’ notion whilst giving support to women at all levels – from handpicking the ingredients to shaping up the products, women have been a quintessential part of our journey. We are extremely proud to have 80% of The Tribe Concepts’ team and board as women.
Amritha Gaddam, Founder & CEO of The Tribe Concepts said, “This collaboration is extremely close to our heart because Raashii is as much of a believer for a clean and conscious lifestyle as we are.”