In the contemporary era, it is truly encouraging to see the profitable growth of India’s retail market, which currently contributes a staggering 10% to the nation’s GDP. In the past decade or so, we have witnessed a remarkable surge in people’s involvement with real estate, surpassing all previous expectations. However, the most noteworthy development is the remarkable rise in the number of women who are making a mark in the real estate sector with their visionary approach and strong business acumen.
A collaborative survey conducted by NAREDO and JLL reveals that women currently constitute a mere 12% of the real estate workforce in India, however, this scenario is steadily changing as an increasing number of women are taking up various roles in the realty space. Armed with their unique perspectives, skills, and unwavering determination, women are shattering barriers and achieving remarkable success in the real estate market. As we embark upon an era of unparalleled economic prosperity, women are boldly forging ahead and establishing themselves as formidable leaders.
Breaking Barriers and Shattering Stereotypes
Throughout history, women have encountered an array of challenges when venturing into the realm of real estate. However, a notable shift has occurred, as an increasing number of women are defying conventional norms and rising to leadership positions. Their exuberance, perseverance and resilience have shattered stereotypes, opening more doors for more women to participate in this industry. Leveraging their distinctive perspectives and skill sets, women now occupy roles as brokers, agents, developers, architects, property managers, and investors.
Embracing Collaboration and Communication
One of the primary merits women possess in the field of real estate lies in their inherent aptitude for collaboration and adept communication. Forging connections and fostering trust with clients, partners, and colleagues holds immense significance within the profession. Women excel in this domain, courtesy of their compassionate perspective and formidable interpersonal abilities. Their capacity to discern client requirements, skillfully navigate contract negotiations and cultivate fruitful networks not only enhances their prospects for triumph within the workplace but also amplifies the likelihood of fruitful outcomes.
With the increased presence of women in the real estate sector, a palpable surge in diversity and inclusivity has emerged. The infusion of women with a diverse array of perspectives and experiences has become commonplace, contributing to the formation of multifarious teams that arrive at more astute conclusions.
Women occupying leadership positions offer novel viewpoints, ingenious strategies, and a broader scope of encounters. By fostering diversity and inclusion, women are actively catalyzing the expansion of a more dynamic and equitable real estate enterprise, enlivening its growth.
Championing Sustainability and Social Responsibility
In real estate, women tend to frequently take the lead in supporting environmental sustainability and social responsibility. Women are increasingly creating and putting into practise sustainable property development, design, and management techniques as the focus on environmental mindfulness grows. Their commitment and dedication to execute projects like eco-friendly construction, energy efficiency, and ethical investing acts as a catalyst for developing a green and sustainable real estate business. Gender integration in real estate would prove to be a significant turning point in the development of the Indian real estate industry. As the percentage of women working in the sector is surging, there is also growing emphasis on mentorship and empowerment in the real estate market. Female real estate executives are committed towards actively mentoring and supporting the next generation of women leaders by providing advice, knowledge, and opportunities for advancement. Mentoring programmes and networking activities are essential to help prospective female professionals traverse the complexities of the real estate sector, develop self-assurance, and realise their career goals.
Emerging Opportunities
As the participation of women increases in the real estate sector, they are actively advocating for gender parity, commemorating their achievements, and setting up platforms to rectify existing imbalances.Against this backdrop, numerous organizations have exerted considerable efforts to promote gender diversification and inclusivity within the industry. This has been helping women forge fresh prospects for themselves and future cohorts of female real estate experts. In a nutshell, the increase of women in the real estate market is a revolutionary trend. Their growing presence and influence are altering the sector, promoting diversity, sustainability, and innovation. The real estate industry is becoming more inclusive, vibrant, and lucrative as women continue to break down barriers, collaborate, and support critical causes. The industry is seeing that gender diversity is not only about equality but also about advancement and success. The future of real estate contains enormous promise and opportunity, with women leading the way.
By Ms. Nandini Taneja, Vice President, Reach Group-Author profile