The year of the pandemic, well at least the first half of it was nothing short of a disaster for the Indian auto industry. For the first time in history, there was a month which reported zero sales for carmakers as dealers remained shut throughout the country owing to the nationwide lockdown. But as the festive season approached, the industry bounced back and how. A combination of pent-up demand, social distancing protocols and some attractive launches ensured the car sales hit record numbers. Some cars attracted more buyers than others. Here’s what I think are the top 5 cars that came out this year.
The much-awaited second generation of the iconic off-roader from Mahindra, the Thar arrived just at the onset of the festive season. Almost everything was new on the car and purely by its looks, it increased the fan base by a huge margin. The circular headlamps, now accompanied by LED daytime running lamps and the dual-tone bumpers added to an aggressive front look. The cabin became much more luxurious and you also get front-facing second-row seats. The car also got power, windows, electrically adjustable ORVMs, and central locking with remote flip key. Also, a seven-inch touchscreen infotainment system compatible with Android Auto and Apple CarPlay. The Thar was available in both petrol and diesel engine options with both manual and automatic gearboxes. Mahindra offered the AX model for adventure enthusiasts who love to go off-roading and LX for the lifestyle buyer who would like to use the Thar as an everyday vehicle.
One of the most awaited cars this year has also been one of India’s most loved cars for a very long time, the next-gen Honda City. It got a new look with full LED headlamps with nine LED array inline shells, integrated LED DRLs, and Z-Shaped 3D wraparound LED tail lamps with LED side marker lamps. The dashboard came with a real stitch soft pad, and woody garnish, something that helped in giving it a luxury feel. The new-generation Honda City became India’s first connected car with Alexa remote capability. There was a 20.3 cm touchscreen system, and a large 17.7 cm HD TFT meter for multi-function driver information interface like trip meter, real-time fuel efficiency, digital speed, and an innovative G-meter. Engine and gearbox options were many and the buyer was spoilt for choice.
The new i20 was edgier and sharper than before. The parametric jewel pattern grille finished in black looked premium. The car got LED projector headlamps, LED DRLs, and unique Z-shaped tail lamps. The 10.25-inch touch screen felt too big for a cabin of this size. It came with Hyundai’s blue link tech connected car tech where amongst other things you could also start/ stop the engine remotely, use climate control, and find the car’s location. There was a lot to choose from when it comes to engine and gearbox options. A 1.5-litre diesel engine came with just manual transmission while a 1.2-litre petrol engine got manual transmission and CVT. A 1.0-litre Turbo petrol had the buyers choosing between Intelligent Manual Transmission and Dual Clutch Transmission.
Korean carmaker Kia entered the ultra-competitive sub-4 meter SUV space with the Sonet this year. At the front was the brand’s now familiar signature design trait, the ‘tiger-nose’ grille which was flanked by ‘heart beat’ LED DRLs and stylish skid plates. Adding to the sporty character was the raised hood along with 16-inch crystal-cut alloys. At the rear, ‘heart beat’ LED tail lamps connected with a reflector strip looked great. This was a premium cabin with features such as ventilated driver and front passenger seats, a seven-speaker bose sound system with subwoofer, and a 10.25-inch HD touchscreen infotainment and navigation system. There were a plethora of engine and gearbox options and the car became a runaway success in the Indian car market.
Another brand new car from Tata Motors as the company entered the premium hatch space with the Altroz. The car looked very futuristic and was loaded with features to help it take on some fancied rivals in the segment. It also got a five-star crash safety rating, something that pulled a lot of buyers. There were both petrol and diesel engine options which meant the company presented an all-round product to the consumer, something that pushed sales for the company.
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Companies Using Digital Transformation for Success
Digital transformation is the need of the industries. It has become highly essential for businesses to survive amidst extensive industry competition. No matter how much anyone stresses digital transformation, some companies will remain delusional regarding digital transformation until they get inspired by a few top-notch companies who transformed the right way. So, are you looking to learn more about the success stories of these enterprises? It’s the best place for you!
Are you planning to implement digital transformation in your company? Or, are you helping a brand leverage digitization in their organization? Gorging on some top-rated success stories will give you an excellent start. Here you will learn about some of the companies who successfully leveraged digital transformation in their organizations and created benchmarks for the rest to follow.
Here are the cases of some companies that created the best digital transformation strategies. We will also discuss its impact on their organizations in the long haul. Let’s review the companies using digital transformation for success!
Porsche, the German automaker best renowned for its high-performance automobiles, has long been digitizing its operations: digitalization encompasses everything from R&D centers to software development projects to obtain customer input.
The latter is based on a new breed of CRM system that aims to collect all customer information. This information adapts to each client touchpoint, resulting in a more seamless engagement. In this case, more customer happiness equates to increased sales.
Porsche Consulting Innovation Labs, a separate business comprising technology and software professionals, i.e., scientists, was established to drive innovation. Every team collaborates to turn big data, machine learning, blockchain, and the Internet of Things into practical solutions while maintaining operational agility.
Thanks to the tech-savvy CEO Kevin Johnson, the company was able to take its business to the next level, dramatically growing in size. Starbucks is the third-largest restaurant chain in the United States, with 1,900 new locations established in 2019, indicating a 7% rise in unit
According to company representatives, the company achieved such a fantastic result by utilizing Deep Brew, an AI-based tool. AI analyzes population, income levels, traffic, rival presence, etc. The method is being used to find the best locations for the company’s new eateries.
The program can forecast sales, earnings, and other aspects of economic performance after obtaining and processing all of the data. The corporation has been driving sales by optimizing menus due to its effective use of big data. It’s also worth mentioning that the Starbucks Rewards loyalty program is available for the corporation to obtain more precise information from its customers.
Unilever’s most significant obstacle in the digital transformation is its sheer scale. It serves 2.5 billion daily clients and operates 300 manufacturing plants in 190 countries. Nonetheless, it has achieved its key objectives thus far thanks to its devotion and investments in bespoke software development.
By collecting additional data, the corporation chose to improve its data analytics infrastructure. In 2019, the firm collected 900 million individual consumer records, a significant rise from the previous year’s modest 200 million.
During the manufacturing process, digital transformation is also prevalent. Unilever can improve the accuracy of demand estimates and plan production with the help of data and predictive analytics. In 2018, Unilever also unveiled ten new data-driven brands. They can create new items in less than six months from the ground up.
- Keller Williams
Gary Keller, the business’s co-founder, and CEO, marked a turning point in its history when he announced in 2018 that the company would no longer be a real estate company but would instead become a technology company specializing in real estate.
The launch of KW Command, which replaced an earlier third-party CRM system, was the most significant shift. This technology is a customizable and open platform that helps agents run their businesses more efficiently. Keller Williams, of course, doesn’t stop there and now works with firms like Google, DocuSign, and Nextdoor, as well as a variety of software development partners.
Following Covid-19, the firm stated that it has partnered with Facebook to teach agents on
virtual home tour best practices. All of this demonstrates that digital transformation is in its DNA.
IKEA is an excellent illustration of how a traditional business can lead the way in digital transformation. It has promoted a solid plan to provide an omnichannel purchasing experience, bolstering its e-commerce presence.
Apart from switching to smaller-format stores, the Swedish company also allows customers to choose furniture using augmented reality before purchasing. In 2017, Ikea purchased TaskRabbit, a people-hiring site that helps Ikea customers locate workers to assemble their furniture.
Ikea has recently announced the acquisition of Geomagical Labs, a firm noted for its superior 3D and visual AI technology. Customers will be able to upload photos to the app that will instantly render them in 3D. Consequently, potential buyers will have the opportunity to switch out outdated things for new ones.
LEGO was on the edge of bankruptcy in 2003. But, it has since thrived thanks to the successful deployment of digital transformation. After learning a lesson, the company’s leaders eventually recognized a new type of consumer.
The corporation spends a significant amount of money on mobile games and apps, which combine the physical and digital worlds. LEGO has been experimenting with 3D printing to allow customers to design their goods. Furthermore, the company constantly improves the block, adding sensors and other complex aspects.
The LEGO Boost app bubbled up to educate children on how to code. The startup also demonstrated a visual recognition-powered app that converts photos into LEGO models. The activities above helped the company make Brand Finance Global’s 500 most valuable brands list.
Every company wants to create history like these giants. So, they are deploying digital transformation in their organizations. It creates immense career opportunities worldwide. Do you want to become a part of the global revolution? Enroll in a relevant course from a reputed website like Simplilearn online learning, and start your journey!
8 Crucial SEO Ranking Factors You Need to Be Aware Of
As a business owner, you know that ranking high in search engine results is essential to driving traffic to your website. But what exactly determines your ranking?
There are over 200 ranking factors that Google takes into account when determining where to rank a website in its search engine results pages (SERPs). That’s a lot for any one person – or even an SEO agency – to keep track of.
But don’t despair! While it may seem like an impossible task, there are ways to stay on top of all the latest ranking factors and ensure that your website is always performing at its best.
There are many factors that go into it, but some are more important than others. Here are 8 of the most crucial SEO ranking factors you need to know:
One of the most important ranking factors is relevancy. That is, how relevant your website and its content is to the searcher’s query.
If you want to rank for a certain keyword or phrase, make sure that your website and content are actually about that topic. You can do this by including the keyword throughout your site, from the titles and headlines to the body text and metadata.
Avoid Keyword Stuffing
Keyword stuffing is the act of filling a page with an excessive amount of keywords in an attempt to manipulate search engine rankings. Although it was once a common practice, search engines have since become much more sophisticated and can now identify when a page is being stuffed with keywords. Not only is keyword stuffing ineffective, it can also result in search engine penalties that can severely harm a website’s ranking.
When creating content for your website, it’s important to use keywords sparingly and focus on creating quality, informative content that will engage readers. Using too many keywords on a single page can not only turn off readers but also trigger search engine penalties that can hurt your website’s ranking.
Another important ranking factor is user experience. Google wants to provide its users with the best possible experience, so it takes into account things like how easy your site is to navigate and whether or not users are able to find what they’re looking for.4. Page Speed
Google also looks at page speed when determining rankings. If your site takes too long to load, users are likely to click away before they even get a chance to see your content.
In today’s mobile-first world, it’s also important to have a mobile-friendly website. Google gives preference to websites that are optimized for mobile devices and displays them higher in search results.
Another ranking factor that’s become more important in recent years is HTTPS encryption. Websites that are encrypted with HTTPS are seen as more secure and trustworthy by Google, so they tend to rank higher.
There’s no doubt that fresh content is essential for keeping your website relevant and engaging for both search engines and users. But what exactly is “fresh” content? Fresh content is any new or updated content on your site, whether it’s a blog post, product description, or even just a simple tweak to an existing page.
Search engines love fresh content because it signals that your site is active and up to date, which gives them more reason to rank it prominently in their search results. And when users find fresh, relevant content on your site, they’re more likely to stick around and keep coming back for more.
Finally, backlinks are also a major ranking factor. Backlinks are links from other websites that point to your website. The more high-quality backlinks you have, the higher you’ll rank in search results.
These are just some of the most important SEO ranking factors you need to know about. By focusing on these factors, you can improve your ranking and drive more traffic to your website.
How to watch BBC iPlayer abroad?
Did you know that the BBC iPlayer is geo restricted? This means that if you’re not in the United Kingdom, you can’t watch it. However, there is a way to get around this restriction. All you need is a good VPN service. If you’re looking to watch BBC iPlayer content when traveling abroad, whether it’s for work or pleasure, there are a few methods you can use. Some of the more popular options include using a VPN service, using a best VPN streaming device like an Amazon Fire TV or Apple TV, or watching BBC iPlayer through a web browser. Whichever route you choose, be sure to research the best way to watch BBC iPlayer before leaving for your trip.
VPN technology was created in order to solve certain security and privacy concerns. But what many people don’t realize is that a VPN can also be used to bypass content restrictions and can help you access censored or blocked content. Additionally, a VPN can be used to improve your online security by protecting your computer from hackers and malware. By encrypting your traffic and hiding your IP address, a VPN makes it difficult for criminals to track you or steal your information. VPNs are becoming an increasingly popular way to access geo-restricted content. Whether you want to watch the latest episode of your favorite show on BBC iPlayer or access Facebook while you’re traveling in China, a ExpressVPN deal can help. VPNs work by creating a secure connection between your device and a server located somewhere else in the world. This encrypted connection makes it impossible for anyone to track your online activity, including your location. This means that you can bypass geographical restrictions and access any content you want, no matter where you are. VPNs are also a great way to keep your data safe and private online. By encrypting all of your traffic, VPNs keep your information out of the hands of hackers and identity thieves.
There is no simple answer to the question of whether or not it is safe to use a VPN. VPNs can provide a number of benefits in terms of security and privacy, but there are also some potential security concerns to consider. VPNs essentially create a private network connection over a public network, such as the internet. This can provide a number of benefits in terms of security and privacy. For example, VPNs can help protect against snooping and tracking by third-party actors, and they can also help protect against malicious websites and malware. However, there are also some potential security concerns to consider when using a VPN. One concern is that VPNs can be used by criminals to hide their activities online. Another concern is that VPNs can potentially weaken the security of your devices and networks.
Without a doubt if you want to watch BBC iPlayer abroad, you will need a VPN. An effective VPN (virtual private network) service will allow you to connect to the internet via a server located in a different country. This makes it appear as if you are actually in that country, allowing you to access geo-restricted content like BBC iPlayer. Choosing a good VPN is important, as not all services are created equal. Make sure to look for a VPN that has strong security features, such as encryption and leak protection. It’s also important to find a VPN that has servers located in the UK, as this will give you the best connection for streaming BBC iPlayer content. Once you have chosen a VPN, the process of setting it up and using it is very easy.
Choosing the best vpn is another task which you should be ready for, if you don’t have enough information to determine how good a vpn is then you can take a look at the factors we have mentioned below to choose a VPN. Here are the factors to consider when choosing a VPN: 1. Price: Not all VPNs are created equal, and some are definitely more expensive than others. It’s important to find a VPN that fits your budget without sacrificing quality. 2. Security: A good VPN should have strong security features, including a kill switch and 256-bit encryption. 3. Speed: You don’t want your VPN to slow down your internet connection, so be sure to test out different providers to see which one gives you the best speed. 4. Number of servers: The more servers a VPN has, the better chance you have of finding one that’s fast and reliable.
After going through this article you have a better understanding about how a VPN works and what are the characteristics of a good VPN. Below we have given our pick for the best VPN in the market. NordVPN is a top-rated virtual private network (VPN) provider, thanks to its combination of security features, impressive speeds, and wide range of server locations. NordVPN is based in Panama, which means it doesn’t have to comply with data retention laws. It also has a strict no-logs policy, meaning your activities are never stored or monitored. This combination of factors makes NordVPN an excellent choice for privacy-conscious users. But NordVPN isn’t just for privacy nuts – it’s also great for streaming video and gaming. The company’s fast speeds make it perfect for streaming HD content, and its large server network provides plenty of options for unblocking geo-restricted content.
A NEW LOOK AND ADVANCED TECH DEFINE THE 2022 HYUNDAI VENUE FACELIFT
The new Venue is based on Hyundai’s global design language of sensuous sportiness and gets an almost new face. Hyundai is also offering a range of 47 accessories and three accessory packs with the car.
The Hyundai Venue has been an extremely successful car for the Korean carmaker in the Indian market. Barely 3 since it was first launched in the market, the subcompact SUV have breached the 3-lakh sales mark and now the company has launched the 2022 facelift of the car. Apart from some significant design changes, the car also gets many more features and tech than before. Hyundai says it offers 11 first-in-segment and best-in-segment features.
The two-tone black and greige seat upholster
The new Venue is based on Hyundai’s global design language of sensuous sportiness and gets an almost new face. The dark chrome front grille reminds you of the much bigger SUVs from the brand like the Tucson, while the car now also gets LED projector headlamps with LED DRL and positioning lamps. The bumpers, along with 16-inch alloys, are also new on the car. The connecting LED tail lamps are a highlight on the rear. Hyundai calls them H-shaped lights. For the first time, the brand is offering a dual-tone colour option on the car, called Fiery Red with a Phantom Black Roof. Hyundai is also offering a range of 47 accessories and 3 accessory packs with the car called the Basic pack, the Advance pack, and the Supreme pack.
The two-tone black and greige seat upholstery are new inside the cabin, while the car now gets an integrated air purifier along with an all-digital instrument cluster which can be customised. The new Venue features a 1st in segment power driver’s seat with 4-way adjustment and a 1st in segment 2-step rear reclining seat that ensures some more space in the 2nd row.
The car also gets a wireless phone charger along with front & rear Type-C USB chargers which is segment-first. The new Venue now comes with more than 60 connected features, including location-based services, Over-the-Air navigation updates, vehicle diagnostics, and voice assistance.
The 8-inch touch screen system comes with 10 Regional + 2 international languages, which offer great utility. It is compatible with Android Auto and Apple CarPlay, and many variants get wireless connectivity. Then there are embedded voice commands, which are the first in the segment and come with a host of features. The Home-to-Car (H2C) with Alexa and Google voice assistant is a great addition as well and gives access to a lot of features using voice commands remotely. Hyundai has also added the ambient sounds of nature feature, which makes for a stress-free drive in pressure situations.
The heart remains the same in the new location. There are 3 engines to choose from, of which one is diesel, and one of the 2 petrol mills is a turbo that comes with the popular iMT and DCT gearbox options. The 2 remaining engines just get a manual gearbox option. The new-gen DCT on the Venue feels quicker than before and aids in better acceleration. The SUV also gets 3 drive modes in the DCT model called Normal, Eco, and Sport. There is a perceptible difference in the pick-up in the Sport mode, while the Eco mode helps in getting better fuel efficiency. Hyundai is claiming up to 18.5 kmpl on petrol and around 22 kmpl on the diesel variants of the car.
The new Venue gets more than 30 safety features, the being 6 airbags, albeit only in the top variant. You also get features like vehicle stability management, tyre pressure monitoring system, hill assist control, electronic stability control, and Isofix mounts.
Prices for the new Venue start at Rs. 7.53 lakh, ex-showroom and go up to Rs. 10.69 lakh for the 1.2-liter Petrol version. The Turbo models are priced between Rs. 9.99 lakh and Rs. 12.57 lakh. Finally, the Diesel range starts from Rs. 9.99 lakh and goes up to Rs. 12.32 lakh. Dual-tone exterior colour option is available at Rs. 15,000. The company is offering 3 years/unlimited kms basic warranty, 3-year roadside assistance, and 3 years free Bluelink subscription as a standard on the car.
APPLE WORKING ON ‘MIXED REALITY’ HEADSETS THAT COMBINE AR WITH VIRTUAL REALITY
Reality isn’t always what it seems. Apple is said to be working on mixed reality (MR) headsets that combine augmented reality (AR) with virtual reality (VR).
Apple is rumoured to be working on augmented reality spectacles, which will be accessible in the second half of 2024, according to Mashable. Due to design constraints, AR glasses are said to be significantly reliant on the iPhone. The MR headgear will be available in early 2023, according to Apple. In the third quarter of 2022, it plans to commence EVT testing of its AR/VR headgear.
Luxshare will remain one of Apple’s major suppliers for devices expected between late 2022 and 2024, according to a letter obtained by 9To5Mac from Haitong International Tech Research researcher Jeff Pu. Apple items such as the Apple Watch Series 8, the iPhone 14, and Apple’s AR/VR headset are said to have been mentioned by the expert. Apple may release new AR glasses in the second half of 2024, according to Pu. Although nothing is known about the rumoured Apple AR glasses, it is expected that, due to design constraints, the glasses will be heavily reliant on the iPhone.
Apple has yet to reveal anything about an augmented reality (AR) headset or glasses. Analyst Ming-Chi Kuo is said to have claimed that the rumoured Apple Glasses will be used as an iPhone display in 2019. Apple has already started development on the second generation of AR/VR headgear, which will be released alongside AR glasses in late 2024, according to Pu. According to Mashable, the first-generation AR/VR headset will be launched in early 2023, according to the expert.
Apple is slated to begin EVT testing for its rumoured AR/VR headset in the third quarter of 2022, according to TF International Securities analyst Ming-Chi Kuo, and to debut it following a special media event in January 2023. Two to four weeks after the announcement, Apple may provide the developer tools.
ROYAL ENFIELD HIMALAYAN ODYSSEY 2022: A RIDE TO WORLD’S HIGHEST MOTORABLE ROAD
The event will be flagged off from Delhi and traverse towards Umling La—the world’s highest motorable road.
The Himalayan Odyssey for long has been considered an iconic ride up in the Himalayas organised by the cult bike maker Royal Enfield. For bikers around the country, wanting to ride to Ladakh and see it as an ultimate riding destination, the Himalayan Odyssey has been the preferred option as it offers all the adventure to them with peace of mind. Now after a 2-year break due to Covid-19, the fortnight-long ride is back and this time it is special, as the participants are getting ready to scale the highest motorable road in the world, Umling La in Ladakh.
The Himalayan Odyssey 2022 will see over 70 participants traversing the mighty Himalayan terrain, covering a distance of close to 2,700 kilometers in 18 days on their Royal Enfield motorcycles. To be held in July, it will bring riders from across India together and provide them with an unlimited supply of breathtaking views of intimidating terrain throughout the journey. The 18th edition of the Himalayan Odyssey will be flagged off from Delhi and traverse towards Umling La – the new highest motorable road in the world at 19,024 feet above sea level.
The expedition will follow two routes and while both the groups will be flagged off from Delhi together, each will ride on different routes before finally converging at Leh. Through the ride, the participants will traverse across the picturesque and challenging regions of the Himalayas in Ladakh as well as Spiti in Himachal Pradesh. While both the regions will throw hostile challenges at the riders in terms of weather and terrain, the riders will also get to experience an adventure like no other.
Started in 1997, the Himalayan Odyssey has been the ultimate motorcycling experience in the Himalayas and continues to challenge the riders at every step with numerous mountains passes and natural obstacles. A journey like the Himalayan Odyssey is a life-changing experience and over the 18 days, the riders will face each challenge together that will strengthen the sense of camaraderie amongst them and in the end, leave every rider with memories that will remain deeply etched in the mind forever.
To reduce the impact on the fragile ecosystem of the Himalayas, this edition of the Himalayan Odyssey will continue to bring awareness towards the Royal Enfield journey of sustainability. While traversing through some of the roughest terrains, and highest mountain passes in the world, navigating through empty stretches of pristine landscape and rock-strewn pathways, this year the Himalayan Odyssey contingent will also be strongly propagating the concept of a sustainable motorcycle journey.
In the last held edition of the Odyssey in 2019, the Chennai-based brand initiated the #LeaveEveryPlaceBetter campaign which aimed at a zero ‘single-use-plastic-ride’ by discouraging participants from using bottled water and facilitating purified water by employing dispensers along the way. To cut down the use of single-use plastic bottles, community water purifiers were set up along the route. Six purifiers were installed across strategic locations in the popular Manali-Leh route. These included Keylong in Lahaul valley, Sarchu on the Himachal-Ladakh border, Leh, Nubra valley, Pangong Tso, and Debring near high altitude. 3 additional water purifiers were used throughout the journey for the participants. Pure and filtered water was made available to riders traversing this route, thereby negating the need to purchase single-use plastic water bottles.
The first-ever Himalayan Odyssey for riders in was held 1997 where 40 motorcycles climbed to Khardung La, the then world’s highest motorable pass. Though the road conditions in Ladakh are a lot better now, courtesy of the Border Roads Organisation, the challenges of high altitude and extreme weather conditions remains the same. The motorcycles too are more technologically advanced now and are better equipped to take on the obstacles that will come in their way. Royal Enfield’s latest product in the market, the Scram 411 will surely make its presence felt during the ride. It will be interesting to see how the motorcycle takes on the mighty Himalayas.
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