The pandemic hit the already struggling Indian economy with a fierce blow, bringing it to the lowest point in years. As people continue to stay home, avoiding physical contact with the outside world, India’s food and beverage industry has been one of the worst-hit. However, adversity is often the mother of invention. The industry has been forced to create new ways to save money, grow its clientele and reach its pre-pandemic status.
These are a few distinct and revolutionary changes in the food and beverage industry, that are paving the way for its return to success in the new world:
- THE DAWN OF THE CLOUD KITCHEN
Cloud kitchens are much like regular kitchens but they operate online, making it far more convenient for restaurant owners and caterers to have their food made in one single place. With this unique model, restaurants do not need to shop from multiple vendors for raw material and can simply order all their dishes from one place. ‘Outlet Buddy’ is the pioneer of this innovative concept, inspired by the boom in consumer demand for home-delivered meals. The founders of ‘Outlet Buddy’ wanted to make life simpler for restaurant owners and caterers by providing them completely cooked dishes, at the right temperature, which only needed to be warmed before being stuffed or served to the client.
- THE RESURGENCE OF THE FRANCHISE MODEL
Restaurants that have been shut for months have begun investing in franchises of other chain outlets. Once again spearheaded by ‘Outlet Buddy’, this model has been a boon for restaurant owners, as with full-fledged kitchens in place, they can run 3-4 brands collectively from that kitchen, including their own. It is a great way for them to utilise their existing real estate.
- GROWTH OF MIDDLEMAN DELIVERY SERVICES
Aggregator delivery services have been popular since before the pandemic and ensuing lockdown, and have grown immensely in the last few months. As restaurants struggle to ensure safe and hygienic deliveries to locations beyond a certain mile-radius, these middlemen services have saved their businesses. Adhering to the strictest of hygiene standards and willingly travelling the length and breadth of the city, middlemen delivery services have seen a monumental surge in popularity.
- AWAKENING OF HOME-CHEFS & SOLOPRENEURS
Being shut indoors for a few months gave rise to solopreneurs who began new businesses from home. Fashion and retail may take time to pick up, but there is a huge demand for delicious and wholesome home-cooked food. Many enterprising self-styled home chefs pounced on the opportunity, by beginning delivery services of bespoke home-made meals.
- THE ESCALATION OF D-I-Y MASTERCLASSES
People who have never enjoyed cooking food have been forced to learn these skills during lockdown. Famous chefs and restaurant owners cashed in on this need, by conducting online masterclasses for a fee. Teaching as a profession will never die down, and this new aspect of the food and beverage industry seems here to stay for good.
- THE RISE OF SEMI-PREPARED MEAL DELIVERIES
Amalgamating the previous two points, some enterprising restaurant owners have begun delivering semi-prepared signature dishes from their restaurants. This allows them to continue their business, while encouraging people to cook at home. They preserve their secret recipes by selling the semi-cooked versions of their dishes. When customer footfall picks up in a few months, their patrons will definitely return to enjoy the original dishes!
- THE NEW STANDARD OF SAFETY AND HYGIENE
The biggest change the food and beverage industry has seen thus far is the advancement in safety and hygiene practices. Masks and gloves are par for the course but in addition, most restaurants have instituted regular temperature checks, employee rotations, multilayer packaging, contactless payment and delivery options, among other measures.
The food and beverage industry, despite being hit hard in the last few months, has re-invented itself and is on a swift path to recovery. For restaurants and catering services still looking for help, cloud kitchens and franchise models such as those pioneered by ‘Outlet Buddy’ will help bring them back on track, as will their willingness to think out-of-the-box.
The writer is a lawyer who pens lifestyle articles on her successful blog www. nooranandchawla.com. She can be found on Instagram @nooranandchawla.
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ANGELINA JOLIE REIGNITES REUNION RUMOURS WITH EX-HUSBAND
WASHINGTON: after the Bennifer reunion, seems like a new reunion couple is going to make headlines soon as Oscar-winning actor angelina Jolie was spotted leaving her ex-husband Jonny Lee Miller’s apartment on Friday night. Page Six reported on Saturday that on the night of Friday, June 11, Angelina Jolie was clicked entering and exiting an apartment complex in Brooklyn, New York, where her first ex-husband Jonny Lee Miller resides. The 46-year-old star was clad in a long tan trench coat and face mask. in the pictures, she is seen entering the entrance of the building carrying a Louis Vuitton purse and a bottle of Peter Michael wine, which typically cost a couple of hundred dollars. Page Six reported that Jolie left the uSD 3 million home of her ex after three hours, around 10:30 p.m.
PREITY ZINTA HAPPY TO SEE PEOPLE GETTING BACK TO NORMAL
MUMBAI: Actor Preity Zinta on Sunday expressed happiness on seeing people resuming to their pre-pandemic routines. Preity is currently staying with her husband Gene Goodenough in the USA, where half of all adults are now fully vaccinated against Covid-19. Taking to Instagram, Preity shared a video of people hanging out with each other.
“Feels awesome to see people out and about enjoying each other’s company after months of being locked in their homes. Of course it helps that most of the people have been vaccinated ! Here’s to life getting back to normal and people enjoying the simple things in life,” she wrote.
Reacting to the video, actor Diana Penty commented: “Pheww…normalcy.” Preity had taken a social media break for a while. Only a few days ago, she ended her digital detox. “Best way to come back after a digital detox — a throwback picture from a few days ago when we went out to dinner after 18 months. The only thing constant in life is Change and here’s to embracing it while trying to social distance #Ting,” Preity had written.
SHAH RUKH RESPONDS TO HIDDLESTON’S APPRECIATION FOR HIM
MUMBAI: Superstar Shah Rukh Khan on Friday, responded to actor Tom Hiddleston’s recent appreciation for him while promoting the Marvel Cinematic universe show ‘Loki’, during which the latter gushed about the former.
Thanking Tom, the actor tweeted, “You are kind, God of Mischief… hope there’s no mischief behind this claim though. Lots of love Tom and can’t wait to binge Loki!!! Starting now- Ep 1!”
‘Loki’, which recently premiered on an OTT platform and has had MCu fans going gaga over it. in the promotional video posted on June 8, Tom seemed to be an avid SRK fan while playing the Word association game.
In it, he took Shah Rukh’s name when asked about his first thought on india. Later, when he was asked about bollywood, he asked back, “am i allowed to say Shah Rukh Khan again? Shah Rukh Khan again!”
The 40-year-old actor also revealed that he had a special connection with the city of Chennai. “My akka (elder sister) lives there. She used to live there. and i have been there a few times. Chennai is great,” Hiddleston said in the video.Though a huge global icon himself Tom is clearly one of Shah Rukh’s admirers since bollywood’s King Khan has a huge fan base all across the world.
In india, the first episode of ‘Loki’ was released on Wednesday. along with Tom, the show also stars Owen Wilson and follows the adventures of Loki after he was set loose during the events of the time heist in ‘Avengers: Endgame’.
AKSHAY KUMAR RECALLS DEFEATING ‘ THE UNDERTAKER’ IN REEL LIFE
MUMBAI: Akshay Kumar shared a memory of him defeating ‘The Undertaker’ in ‘Khiladiyon Ka Khiladi’. For the unversed, Akshay fought the doppelganger of the popular veteran American wrestler Mark William Calaway, popularly known as The Undertaker, in the film. Many people assumed that the real Undertaker had made his Bollywood debut opposite Akshay but it was wrester Brian Lee who essayed The Undertaker’s role. Akshay shared a hilarious meme on Instagram.
“Raise your hand if you have defeated The Undertaker,” the meme read. The meme has images of Akshay along with popular wrestlers, including Triple H and Brock Lesnar. “A hilarious note to mark 25 years to the release of #KhiladiyonKaKhiladi tomorrow! A fun fact though: it was wrestler Brian Lee who played The Undertaker in film,” Akshay quipped.
MOST DESIRABLE BOLLYWOOD ACTORS TODAY
ADITYA ROY KAPUR
Known to be Bollywood’s favourite boy, Aditya Roy Kapur has never really failed to surprise us with his films and most importantly, physical transformations that he undergoes for each character. After being hailed as the new big action star post the success of ‘Malang’, Aditya is now gearing up for the highly anticipated ‘Om’. Over the years, Roy Kapur has won hearts with different shades of acting in his journey including comedy, romance, drama and action. Being in the industry for over 11 years now, the good looking and talented actor continues to receive the same amount of love from fans all across.
Hailed as an action movie star who’s as effortless when it comes to romancing his leading lady in a film, Tiger Shroff has delivered back to back hits ever since his big debut with ‘Heropanti’ in 2014. Having an exciting lineup of films, Tiger will be next seen in
‘Heropanti 2’, ‘Rambo’ and ‘Ganpath Part I’. Over the years, Tiger has earned himself a huge fan base, thanks to his acting talent and that droolworthy chiseled body.
Think cool, smart, funny, talented and a favourite of the masses, and the first name that really strikes in is that of Varun Dhawan. Rightly called the wholesome packed of entertainment, Varun Dhawan is undoubtedly one of the most loved movie stars in the industry today. Last seen in ‘Coolie No. 1’, the actor never fails to surprise us with his power-packed performances.
Hailing from the first film family of Bollywood, Ranbir Kapoor is Kapoor Khandaan’s gift to the Hindi film industry. The supremely talented actor has time and again wowed the audiences and the critics with his natural yet class apart acting chops. Next to be seen in the highly anticipated Ayan Mukerji directorial ‘Brahmastra’ alongside megastar Amitabh Bachchan and Alia Bhatt, Ranbir yet again earned himself a Filmfare Award for his breakthrough performance in his last release ‘Sanju’. Said to be director’s favourite, this Kapoor lad has his own ways of charming us with his incredible talent and to die for looks.
KANGANA BACK TO HER HORSEBACK RIDING SESSION
MUMBAI: It must be a productive Sunday for actor Kangana Ranaut as she started her day with horseback riding. Taking to Instagram, Kangana shared a video of her riding a horse in Mumbai. She can be seen sporting an orange polo shirt with black pants. “Today morning horseback riding,” she captioned the clip. Netizens are quite impressed to see Kangana’s horse-riding skills. “Very nice…you are so good at it,” a user commented. “Woah…awesome,” another one wrote. Kangana had learned horseback riding a few years ago. In fact, in the film ‘Manikarnika- The Queen of Jhansi’, she did her own stunts which involved horseback riding. Speaking of Kangana’s upcoming movie projects, she will be next seen in ‘Thalaivi’, which is based on Tamil Nadu’s former Chief Minister, Jayalalithaa. She also has ‘Tejas’ and ‘Dhaakad’ in her kitty. ‘Manikarnika Returns: The Legend Of Didda’ is also in pipeline.
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