Technology start-ups shine as beacons of light in the pandemic - The Daily Guardian
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Technology start-ups shine as beacons of light in the pandemic

Noor Anand Chawla

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With the second wave of Covid-19 continuing its large-scale devastation, citizens of the country have had to step forward and perform their duties in the face of glaring systemic failure. In the 21st century, lasting and effective change is only possible through the use of technology. A few visionary technology start-ups are paving the way towards this goal. Saurabh Singh, Director of Appinventiv, has taken the lead in this regard. 

Appinventiv is a Digital Transformation Agency that innovates software solutions for businesses and policy-makers to make them digital-first. One of their many initiatives is Daansewa, which aims to help people and communities that need support and upliftment. Singh claims expansively, “in a bid to align our actions with our values for the greater good, we have tried to contribute to society in multiple ways through this campaign by organising blood donation camps, and distribution of care packages along with many other initiatives. At the onset of the pandemic, we set up monetary donation drives for the less privileged of the society. We helped many people during these turbulent times. We have initiated campaigns to provide oxygen cylinders, medicines and injections to people in need.”

Apart from its humanitarian initiatives, Appinventiv focuses on caring for its employees. When the rest of the world resorted to downsizing, their employee strength grew at a steady pace. Despite the economic downturn because of Covid-19, Appinventiv continued to thrive and initiated a free Health Insurance Policy for each of its 650 employees during these difficult times. 

Further, they initiated the #SteppingUp campaign in 2020, through which they hired more than 200 people. Their firm support of women empowerment is reflected through their hiring ratio. Singh asserts, “we believe that women can be better leaders and drivers of change. Hence, we are looking forward to hiring even more female change-makers in 2021.”

With vaccinations opening up to all adults in the country, the team at Appinventiv initiated a vaccination drive for their employees. Further, they quickly instituted several humane steps to ensure that the loss of an employee’s life would not affect their family’s financial wellbeing. As a company, Appinventiv decided to extend support by offering 50% of the deceased’s monthly salary to the family, subject to a minimum of Rs 40,000 per month, for one year; they offered Rs 10,000 monthly for the education of school/college going children for two years; they gave mediclaim coverage to the family of the deceased for two years; and offered employment to the dependent/s of the deceased as per their qualifications and skillsets.

 Headquartered in India, Appinventiv has a presence in the US, Middle East, Europe, Australia and New Zealand. Through their operations, they have successfully accelerated and driven more than 1000 businesses across the globe towards unprecedented growth, including Fortune 500 companies, governments and Silicon Valley start-ups. Their multi-hued projects have led to them being awarded the “App Development Company of the Year” by Entrepreneur.com.

Claiming that their clients include anyone who is looking to develop, invent or reshape an idea or process digitally, they have serviced clients from varied industries including retail, travel, e-commerce, education, hospitality, advertising, market research, manufacturing, consumer goods, logistics and non-profits. 

In the six years since their launch, Appinventiv has led the digitalisation of global brands such as IKEA, KFC, Dominos, KPMG, ABP Live, Vodafone, Oracle India, Asian bank, Pizza Hut, Baskin Robbins, Adidas, NASA and more. They have recently initiated an Entrepreneurship Campaign to help entrepreneurs deliver their ideas to the world.

As part of this campaign, entrepreneurs are hand-held from ideation to investment, till they successfully launch their products and are also provided tech support after the launch.

When asked about achieving the balance between manual labour and artificial intelligence, Saurabh Singh says, “there is no reason to create an ‘either-or’ distinction between human intelligence and AI-powered solutions. The future will see both working in conjunction effortlessly. I believe that AI and Machine Learning technologies have made their mark but for the actual running, one needs the hands, legs and brains together, therefore nothing can take the place of human intelligence.”

One can learn more about Appinventiv’s multifaceted work and support of social causes, on their website www.appinventiv.com. 

The writer is a lawyer who pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on nooranand@gmail.com.

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Uday Pratap Singh

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