Technology start-ups shine as beacons of light in the pandemic - The Daily Guardian
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Technology start-ups shine as beacons of light in the pandemic

Noor Anand Chawla

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With the second wave of Covid-19 continuing its large-scale devastation, citizens of the country have had to step forward and perform their duties in the face of glaring systemic failure. In the 21st century, lasting and effective change is only possible through the use of technology. A few visionary technology start-ups are paving the way towards this goal. Saurabh Singh, Director of Appinventiv, has taken the lead in this regard. 

Appinventiv is a Digital Transformation Agency that innovates software solutions for businesses and policy-makers to make them digital-first. One of their many initiatives is Daansewa, which aims to help people and communities that need support and upliftment. Singh claims expansively, “in a bid to align our actions with our values for the greater good, we have tried to contribute to society in multiple ways through this campaign by organising blood donation camps, and distribution of care packages along with many other initiatives. At the onset of the pandemic, we set up monetary donation drives for the less privileged of the society. We helped many people during these turbulent times. We have initiated campaigns to provide oxygen cylinders, medicines and injections to people in need.”

Apart from its humanitarian initiatives, Appinventiv focuses on caring for its employees. When the rest of the world resorted to downsizing, their employee strength grew at a steady pace. Despite the economic downturn because of Covid-19, Appinventiv continued to thrive and initiated a free Health Insurance Policy for each of its 650 employees during these difficult times. 

Further, they initiated the #SteppingUp campaign in 2020, through which they hired more than 200 people. Their firm support of women empowerment is reflected through their hiring ratio. Singh asserts, “we believe that women can be better leaders and drivers of change. Hence, we are looking forward to hiring even more female change-makers in 2021.”

With vaccinations opening up to all adults in the country, the team at Appinventiv initiated a vaccination drive for their employees. Further, they quickly instituted several humane steps to ensure that the loss of an employee’s life would not affect their family’s financial wellbeing. As a company, Appinventiv decided to extend support by offering 50% of the deceased’s monthly salary to the family, subject to a minimum of Rs 40,000 per month, for one year; they offered Rs 10,000 monthly for the education of school/college going children for two years; they gave mediclaim coverage to the family of the deceased for two years; and offered employment to the dependent/s of the deceased as per their qualifications and skillsets.

 Headquartered in India, Appinventiv has a presence in the US, Middle East, Europe, Australia and New Zealand. Through their operations, they have successfully accelerated and driven more than 1000 businesses across the globe towards unprecedented growth, including Fortune 500 companies, governments and Silicon Valley start-ups. Their multi-hued projects have led to them being awarded the “App Development Company of the Year” by Entrepreneur.com.

Claiming that their clients include anyone who is looking to develop, invent or reshape an idea or process digitally, they have serviced clients from varied industries including retail, travel, e-commerce, education, hospitality, advertising, market research, manufacturing, consumer goods, logistics and non-profits. 

In the six years since their launch, Appinventiv has led the digitalisation of global brands such as IKEA, KFC, Dominos, KPMG, ABP Live, Vodafone, Oracle India, Asian bank, Pizza Hut, Baskin Robbins, Adidas, NASA and more. They have recently initiated an Entrepreneurship Campaign to help entrepreneurs deliver their ideas to the world.

As part of this campaign, entrepreneurs are hand-held from ideation to investment, till they successfully launch their products and are also provided tech support after the launch.

When asked about achieving the balance between manual labour and artificial intelligence, Saurabh Singh says, “there is no reason to create an ‘either-or’ distinction between human intelligence and AI-powered solutions. The future will see both working in conjunction effortlessly. I believe that AI and Machine Learning technologies have made their mark but for the actual running, one needs the hands, legs and brains together, therefore nothing can take the place of human intelligence.”

One can learn more about Appinventiv’s multifaceted work and support of social causes, on their website www.appinventiv.com. 

The writer is a lawyer who pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on nooranand@gmail.com.

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KATRINA AND VICKY WEDDING IS TURNING OUT TO BE A NIGHTMARE FOR GUESTS

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MUMBAI: The big Bollywood wedding of the year – Vicky Kaushal and Katrina Kaif wedding is turning out to be a never seen or heard before affair. It is true that there has been no confirmation from the stars themselves that they are a couple or that they are so much in love that they have decided to spend the rest of their lives together. While fans wait for VicKat to come out in the open, it may not happen until they do get married on December 9. In fact, they are laying down so many conditions for their guests that it is turning out to be a nightmare.

An industry insider who is on the guest list has revealed that every day there is a new condition or a rule that is sent their way by the team coordinating Katrina Kaif and Vicky Kaushal’s wedding. “I don’t know if it is their team that is hyperventilating about it all of it is the couple themselves who are getting a little too private with their wedding. Each new day brings a brand new condition that makes you fit to attend the wedding. It is a wedding for God’s sake, not a State secret that needs so much guarding,” rues the guests.

The guest further revealed that some of the conditions are downright offensive and insulting. “If you cannot trust your guests enough, and what them to abide by this and that, why even invite them?,” the guest questions. Sources say that mobile phones are not allowed beyond a point at the venue and guests are barred from taking any pictures and videos at the main venue. They are not allowed to post anything on social media without prior approval from VicKat’s teams. 

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PRIYANKA NARRATES HOW AMID ‘TOUGH’ SCHEDULES SHE AND NICK MADE THEIR MARRIAGE WORK

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WASHINGTON: Actor Priyanka Chopra Jonas during a recent podcast opened up about having a long-distance relationship with husband Nick Jonas, amid their busy work schedules. According to People magazine, the ‘Matrix Resurrections’ actor said, “This year has been really, really tough. It was really, really tough to be away from home for an entire year, especially at a time when you can’t travel to see your family.”

“Just the uncertainty of my mom and my brother being in India, my husband being in America while I was in the U.K. It just was so much uncertainty and that, to me, was terrifying of not being able to just get on a flight and travel, just in case something went wrong or something happened. But thankfully, you know, everyone was okay,” she continued.

The pair got engaged in July 2018 just two months after publicizing their relationship. They wed later that year in two separate ceremonies. Priyanka said being alone and away from her husband has been very challenging. But they have been making long-distance work the best way they could. She said, “We didn’t have a dramatic separation but because he was in and out, we had to be really careful. He had to quarantine, I had to quarantine whenever we saw each other at that time. And that’s usually not conducive to a production schedule because you don’t really have much time. You have, like, two days off.”

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NUSHRRATT GETS MASSIVE RESPONSE TO HER FILM, CHHORII

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NEW DELHI: Nushrratt Bharuccha’s recent outing as a pregnant woman in her first solo lead film, ‘Chhorii’, has been receiving massive applause and praises from the audiences and the critics alike. The performance of the actress is being touted as her career best till date.

Nushraatt chose to venture into a new genre and her bold career choice paid off as Chhori truly proves her prowess as a performer.

Opening up about the overwhelming response to the film, Nushrratt says, “Chhorii is indeed one of the most important films of my career, and the kind of love the film is receiving is super encouraging. I’m really glad that with Chhorii, I could put out a responsible message that is the need of the hour. It’s not just any another horror film, it’s a film with a perspective — one that brings to light a social evil, provoking thoughts that inspire us all to take responsibility in a manner that we move towards bringing about a change.”

Opening about her Chhorii being her first solo lead film, Nushrratt says, “It was equally daunting and enriching experience to single-handedly headline such a film. It will always remain one of the most difficult films I’ve done so far.”

Nushraatt shines bright in every frame, giving audiences thrills and chills as you can’t help but empathize with her fear and helplessness as she finds herself pitted against evil.

Unanimously hailed as her career’s best performance, it’s a new era for the actress who will next be seen in content-driven films like Janhit Mein Jaari, which she headlines, Ram Setu, Hurdang and many others in the pipeline.

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SUNNY DEOL, AMEESHA PATEL’S LOOK FROM ‘GADAR 2’ REVEALED

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MUMBAI : All thanks to Ameesha Patel for giving fans a glimpse of her and actor Sunny Deol’s look from their upcoming film ‘Gadar 2’.

In the image, Sunny can be seen donning a turban and red kurta, while Ameesha looks graceful in an orange patiala suit with dupatta covering her head. Their look made fans extremely nostalgic and made them recall the iconic characters Tara Singh (Sunny Deol) and Sakeena (Ameesha Patel) from the hit film ‘Gadar: Ek Prem Katha’.

“GADAR2..muhurat shot,” she captioned the post. The film went on floors today only in Himachal Pradesh. Director Anil Sharma’s son Utkarsh Sharma also expressed his happiness about the commencement of the shoot. “Lo ek aur safar shuru ho gaya, filled with excitement at the muhurat of #Gadar2. Aap sab ki blessings and pyaar chayiye,” he tweeted.

For the unversed, Utkarsh had played the role of Sunny and Ameesha’s son in the first part, which is a period-action drama set in 1947, the time of partition in India. The first film mainly revolves around Tara Singh (portrayed by Sunny), a Sikh truck driver from Amritsar, who falls in love with Sakina (portrayed by Ameesha), a Muslim girl hailing from a political family in Lahore, Pakistan. Late Amrish Puri was also a part of the first installment.

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JAYA BACHCHAN TO PLAY A HALWAI IN KARAN JOHAR’S ROCKY AUR RANI KI PREM KAHANI

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NEW DELHI: For the first time in her career, the versatile Jaya Bachchan will be attempting comedy in Karan Johar’s Dharma Productions’ Ranveer Singh – Alia Bhatt starrer Rocky Aur Rani Ki Prem Kahani.

Jaya plays Ranveer Singh’s grandmother and her role has distinct shades of comedy in it. Says a source very close to the project, “Jayaji plays a halwai (mithai maker). She plays a loud earthy outspoken woman who loves a good laugh, at her own expense or at the expense of others. It is her most fun-filled role to date. She loves Karan Johar for giving her a role that didn’t require her to be serious all the time. She is enjoying just letting down her hair.”

Sources from the location in Delhi say that the fun Jayaji is having on camera is spilling over to her real life. “She has never been such a fun person. She keeps joking on the sets that Karan Johar couldn’t get Johnny Lever’s dates, so he signed Jayaji instead,” informs a source.

As for the film, Rocky Aur Rani Ki Prem Kahani is being directed by Karan Johar. Produced under the Dharma Productions banner, the film stars Ranveer Singh, Alia Bhatt, Jaya Bachchan, Shabana Azmi, and Dharmendra. Announced in July 2021, the film is being readied for release on February 10, 2023.

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TOM HOLLAND TO RETURN FOR ANOTHER ‘SPIDER-MAN’ TRILOGY

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WASHINGTON: It seems like the upcoming film ‘Spider-Man: No Way Home’ will not be actor Tom Holland’s last outing as Marvel’s neighbourhood web-slinger. According to Variety, longtime ‘Spider-Man’ producer Amy Pascal has stated that Holland is expected to return as Spider-Man for at least three more movies in the Marvel Cinematic Universe. “This is not the last movie that we are going to make with Marvel — [this is not] the last Spider-Man movie,” she told movie ticketing site Fandango on Monday. Pascal added, “We are getting ready to make the next SpiderMan movie with Tom Holland and Marvel, it just isn’t part of… we’re thinking of this as three films, and now we’re going to go onto the next three.”

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